Thursday, February 23, 2017

5 Reasons To Make Mobile Customers Your Focus Group

Collecting different opinions from a focus group of probable users of a yet to be launched product is a widely followed practice to determine the success rate of the new launch. However, the effectiveness of analyzed reports based on collected opinions depends upon several factors including the size of the focus group, experience of using similar products, presentation of new product etc. Numbers of probable buyers of new products change their opinion after using the products. Surveying over a large focus group representing all the social segments is a time consuming and complex task with low reliability of outcome. Following five reasons imply that why you should make the mobile customers your focus group to conduct surveys about the new products:
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Thursday, January 05, 2017

Schema Markup: A Powerful SEO Technique to Improve Website Ranking

Schema markup is an innovative concept to improve SEO results; it is powerful yet least used. The successful application of Schema Markup delivers a surprising boost to ranking in SERPs. If you are struggling to get satisfactory SEO results, apply Schema Markup. The following details about Schema Markup will help you do so.

What is Schema Markup?
Schema markup is a coding process applied to your business website that helps the search engines to deliver more informative search results. Schema Markup tells the search engines about the objective and relevance of web content. Although Schema Markup exists for years but very few websites are found powered with semantic vocabulary in microdata format; therefore, it is a less known opportunity to improve your online presence. The excellent power to influence the search engines and to improve the ranking comes by adding schema.org vocabulary to HTML code.
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Monday, November 28, 2016

Do You Use Lesser Important Keywords To Generate Traffic & Potential Leads?

SEO starts with intensive efforts for strategic keywords research and picking up 10-20 keywords out of top ranking keywords that look more promising in the line of the business trait. More than 80% SEOs and online marketers follow the same exercise and they are doing the same for over the years. It means, the majority of SEO Experts fights for the better ranking of almost similar keywords. Doesn’t it make the fight intense and more competitive with uncertainty about the expected success? To perform outclass with competitive excellence, you need a differently smart strategy focused on less important keywords to harnessing the traffic and high potential leads.
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Tuesday, November 15, 2016

Penguin Update September 23, 2016: All That You Need to Know


Since its launch in 2012, Google’s Penguin has been updated many times; and, the latest update was announced on September 23, 2016. With each update, the majority of SEO masters starts streamlining their activities under the clouds of misconceptions and uncertainties. What is new in the latest Penguin update that needs your attention to make the SEO efforts more competitive?
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Tuesday, October 11, 2016

How Search Engine Robots work and read the website?

When the search engine robot visits web page, it looks

  • at the visible text on the page,
  • the content of the various tags in web page's source code (title tag, meta tags, etc.), and
  • the hyperlinks on your page.

From the words and the links that the robot finds, the search engine decides what web page is about.

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