SEO, SMO, PPC Internet Tips

Practical Tips To Improve Keywords Rank Within One Month

Every web owner dreams to see his business name at top in search results of maximum keywords and this versatile need and expectation makes this task challenging. Still, improving the keywords rank within one month is not an impossible task provided promotion is done in right manner following the suggestions by regular SEO updates. The practice of following ethical SEO tricks may limit the choices but this practice delivers long-lasting secured rank improvements. Generally, web owners ask the SEO Company to promote 10-12 keywords simultaneously. It can be done but over promotion may draw the penultimate action. The professionals suggest to target 5-6 keywords at a time and to make alteration after gaining satisfactory rank for first set of keywords. Directory submissions, classifieds and bookmarking have been traditions but now these tricks seem losing their effectiveness. Still, we cannot neglect their importance completely; so, numbers of efforts over these can be cut by 50%.

Social media participation has become more important to spread the word about the products and services being offered because social networking sites like twitter, Google +, Facebook etc are crushing their own records of popularity. Therefore, integration of SMO with existing SEO plan is a sure shot to hit the target. Forums participation is another good trick for effective link building; however, relevancy plays significant role here. I know some professionals who never participate in no-follow or no-signature forums; no-follow links or signature at good PR sites also support SERP credentials. Guest blogging may be other good practice but before doing that check what Matt Cutts says about this.

After arrival of Panda, Penguin and EMD updates, on page optimization has become more important. Just by optimizing titles, tags, Meta descriptions, headers (H1, H2, H3), site map alteration- submission and web page content, we can be get quick improvement in keywords ranking.

Google Penguin Effect: Guiding For Quality SEO

SEO has become the important part of any online business program irrespective to its nature. The importance and the awareness about this are increasing day by day as the trade competition is getting tough. And, some new SEO companies with short term interest compromise with quality and ethics of standard SEO practices to save big on efforts and cost. As a result, internet users don’t get the ‘real best’ information and results that they seek. Google noticed the increasing trend of using unethical practices; and Penguin update on April 24, 2012 was the outcome to better catch the sites spamming in search results. “Going live today, Google says the “Penguin Update” will impact about 3% of search queries. (“Danny Sullivan.” Google Launches “Penguin Update” Targeting Webspam In Search Results. Apr 24, 2012.)

The news of its arrival spread like a wild fire among the communities because many big sites ranking good were pushed back many pages. But for the SEO masters believing in organic SEO, it was an award. Within short period after its arrival, everyone was concerned with Penguin effects. I know many web owners and less experienced SEO masters who are not much aware of Google Penguin effects; and, these people are still investing to make their websites a hot target for penultimate action.

Are You Next To Be Bitten By Google Penguin?

There are three major reasons that encourage Penguin to penultimate a website – Unnatural links, over optimization and anchor text variation. Purchased links, low quality link, links created on irrelevant sites certainly lead your site for penultimate action.

Matt Cutts says, “We want the people to do white hat search engine optimization with better focus on creating compelling websites. (“Matt Cutts.” A Reminder About Selling Links That Pass PageRank. February 22, 2013..)”

So, it is time to balance SEO practices. Say bye – bye to keywords stuffing. Link creation through anchor text is a common SEO practice; it needs variation. Just using prime keywords as anchor text may harm the SEO yields. Make the anchor text links brand name oriented and rich with diversity. Use the anchor text links for other parts of site also. Too many internal links are not liked by Google; optimize the links in header of web pages.

Check the ongoing SEO as per these parameters; and, avoid your website from being the fresh meat for Penguin. And, before concluding this post, I would like to draw your attention towards the content quality. All the search engines love quality content; and Google Penguin effects encourage for this.

Negative SEO: Do You Really Need It?

SEO today is a great topic to be discussed anywhere among the web professionals and web owners because everyone wants the best results with least efforts and investment. With the goal of achieving set targets of rank improvement or traffic boost, SEO experts are inventing new methods to have an edge over the competitors. Negative SEO is the outcome of such efforts. Results of negative SEO are reported encouraging for some websites but surely not for all. I think that it is not the cup of tea for every web owner or SEO expert looking for quick rank improvement. Before going after this with high expectations, it is must to understand – what the negative SEO is.

What Is Negative SEO?

Negative SEO is the set of SEO practices that are commenced to downgrade the websites of competitors. Instead of doing positive SEO at own site, SEO masters do some exercises for competitor’s website to make it panelized and to get ranking advantage for own website. Burying adverse comments about own company or products is another purpose of negative SEO.

Popular Negative SEO Practices

• Tattling is the process undertaken to inform Google that a particular website is violating its guidelines.
• Denial of Service Attacks is to create volumetric traffic that blocks up the site’s bandwidth.
• Clicks Fraud is done to utilize the Adwords budget of targeted website owner.
• Black social networking is done by creating fake accounts on popular networking sites and using these accounts to create spammy links to the targeted site by the using illegal/spammy/banned words like gambling, ‘porn’, ‘teens’ etc.

are many other tricks also; now the question is – do you really need to go after this? The answer is:  No. Google guides you better.

What Google Says About Negative SEO

 Google has already made it clear that companies should not go for negative SEO.

I expect this search engine giant to come out with new tools to combat this type of online line attack on good going website. The arrival of Google Disavow Links tool is just the start; I hope to see many more in 2013.

What You Need: Local SEO Or SEO?

I see all the SEO masters busy in inventing new methods to deliver the best to their clients; while the web owners expect quick results. Organic SEO takes time to deliver long lasting results and it needs patience. But, it delivers global business benefits. However, it is a tough expectation from the small business owners. So, getting early business from the local buyers segment becomes the prime focus; local SEO is specially targeted to this cause. Under this, a website is optimized to local search engines that show the results from a particular geographic continent.

Benefits Of Local SEO

The basics of SEO and local SEO are also most the same but there is slight difference in selection of platforms where promotional activities are performed. Customers prefer to buy the products and services form the company nearby to their location. Google is also aware of this fact; thus, local search results appear before the organic results. The following statistics show that how much beneficial local SEO may be especially for new and small businesses:

• 76% Internet users look first at map area or local search results at 1st page and then surf over organic results (Neilson, 2009)
• 61% local visits result in sales and 82% local visitors follow-up the store offline (TMP/comScore)
• According to an estimate 54% of Americans have replaced yellow pages with local online searches (comScore networks)

Brand recognition, quick business, visibility on local listings and enhanced earning potential are other benefits of local SEO. Apart from these, web owners need to pay less for advertisements.

Is The Local SEO For You?

Local SEO is for any business that serves the local buyers. Here, when I use the term ‘local customer or local buyer’, I mean the potential buyers located within 100 miles distance from the business location.   Restaurants, retail stores, home décor- gift stores, doctors, bakery stores and grocery store etc are some example businesses that need local SEO. Some local activities like setting up of listings and profiles are one time but other activities need to be carried on continuously. Steady flow of social mentions, fresh citations, reviews and inbound links keep the business growth consistent. The overall cost of local SEO can be managed within permissible budget easily; and, it is much low if compared with that of global SEO.

Are You Aware Of Do’s And Don’ts After Panda And Penguin?

Are You Aware Of Do’s And Don’ts After Panda And Penguin?

Panda update by search engines leader Google was the first that created sensations among the web owners and web masters because many websites with good rank suffered hard. On the other side, there were some web owners and SEO masters who were feeling proud for not getting penultimate action by Panda updates but it proved a misconception just after few months at the time of Penguin release.

For majority of SEO professionals in trade with short term goals of reaping quick profits, Panda and penguin release was a nightmare. Some SEO masters take these algorithm changes as an unnecessary step by Google; while the serious SEO professionals welcome this move because they agree with Matt Cutts when he says,

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.”

Source: Another step to reward high-quality sites; Official Google Webmaster Central Blog

In any case, we cannot neglect the importance of Google. So, here is the list of do’s and don’t after Panda and Penguin release :

Do’s After Panda And Penguin

1. Unique content has become more important for impressive online presence. Check the content quality and make it informative, original and free from keywords stuffing.
2. SEO is no more just about link building; it has become specific. Only the natural back links from good PR sites payback in terms of rank improvement. So, focus upon quality and relevant link building.
3. Use the anchor text for specific keywords but with variety. Using one or two particular keywords as anchor text for massive links creations may deliver adverse affects.
4. Put the descriptive alt tag in the image html tag; it makes the images more supportive.
5. Use of social media is a good practice to attract more targeted audience with better conversion ratio.
6. Use of both XML and HTML sitemaps is a good practice to support spider in recognizing your website.

Don’ts After Panda And Penguin

1. Avoid duplicate and unreadable content. Do not try to save the cost of fresh content creation by using spun content even in part.
2. Avoid paid or spammy links.
3. Avoid hidden text link creation.  This practice is counted as black hat SEO practice.
4. Avoid extensive use of flash media and images. Search engine spider doesn’t able to read them and hence not able to give much importance to both of these.