Tuesday, October 11, 2016

How Search Engine Robots work and read the website?

When the search engine robot visits web page, it looks

  • at the visible text on the page,
  • the content of the various tags in web page's source code (title tag, meta tags, etc.), and
  • the hyperlinks on your page.

From the words and the links that the robot finds, the search engine decides what web page is about.

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Friday, September 30, 2016

Artificial Intelligence Is Changing SEO Fast: What You Need To Do

On 26 October 2015, Google confirmed the use of RankBrain, a machine learning artificial intelligence system, in processing the more reliable search results. After one year of introduction of Artificial intelligence, SEO Masters are realizing the significant reshuffle in ranking to confirm that the introduction of Artificial intelligence is changing SEO faster than you think and they need a holistic change in SEO strategy according to the new environment of algorithm setups. What are the critical fields in SEO that need your special attention with changed perception?
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Thursday, August 11, 2016

5 Hacks of Competitive Social Media Marketing Beyond 2016

5 Hacks of Competitive Social Media Marketing Beyond 2016
Social Media Marketing is a steady stair to help you touch the extreme in the challenging marketing environment. Everyone is using social media to address the target audience; so, finding the prominent space to highlight the products and services with distinction becomes tough unless you adopt a different and smart strategy. Following five hacks will help you use social media networking in a smart way even after 2016:
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Monday, September 18, 2006

Site Map : A Road Map to Search Engine

Site Map is basically a road map to search engines to crawl your site deeply. To rank your site high on different searchable keyphrases, it is necessary to make your site fully crawlable. A site map is a page that contains a basic link to every page of the website. Site map should contain a logical linking order of web pages . Site map provides a good site navigation system to each page in the site to site users. In dynamic sites the site map can provide a site structure to search engine to crawl even the dynamic pages. Link reputation is one of the important factors in SEO. Site map can be used to provide link reputation to a particular web page. Site map is not only a fantastic solution to offer a road map to search engines to spider and index each and every page of the web site but also an important SEO tool.
Topic Tag : Site map, Search engine crawling, Search engine optimization

Monday, April 17, 2006

Is Search Engine Optimization SEO necessary ?

Search Engine Optimization : SEO is a must to get higher rankings in the Search Engines like Google, Yahoo, MSN, Aol, Altavista etc.. In a sense Optimization is a Standardization of web content and its sturcture. It helps Search Engine crawlers to read, understand and accordingly index the web site properly. Higher the level of Optimzation, the higher is the matching matrix of the web site with the algoritham of SEs.