Tips to preclude old web site pages which are appearing in the natural search results

It is very important to have a pre planned mapping strategy before new website scheduled launching date. A mapping strategy is a plan that maps existing (old website) pages (urls) to the new pages. This is particularly critical when page names (urls) will change from old site to new site.

If the pages are still listed in the search engine indexes and they have inbound links pointing to them then it is very important to redirect them. By redirecting these links to pages on the new site, we transfer the link value from the old links(pages) to the new ones. We must do by such method that will cause the server to issue a header response of 301 (Permanent). This is the only response that is uniformly interpreted by major search engines as a request to index the new page and transfer the qualities of the old page to it. So before launching a new site, we must in place:

* A transition strategy to map old pages over to new ones
* Identification of existing pages that have valuable inbound links
* Redirecting links using method that issue a header response of 301 (Permanent)