Podcast Promotion – 4 Reasons Why the Podcast Title is Important

By Hendry Lee

Direct response marketers know the importance of headlines. They spend a lot of time brainstorming headlines that “click.” They spend even more later to test which headlines work best to drive people into responding to the offer.

The Internet resembles direct marketing in many areas. On the Web, the interaction happens at a much faster rate than in traditional media though.

Think about search engines. When search users perform a query, they typically get the first ten results on the first page. Out of those results, they may click on the first, second or third results. While most likely some of them will click on the first item due to what we call impulsive clicking, others will scan through the result to see which one they relate to best.

From the title and snippets of content and URL, they decide which they want to click.

Which one do you think will get the most clicks? A dull and boring title, or the one that immediately make them interested?

Podcast title is no different. It is just a few short words but it could mean success or failure to get people to listen or read more about your podcast.

A podcast title resembles the headlines in direct response ads because it attracts the readers into the body of the podcast. In this case, it is the description and podcast notes. If they raise curiosity, they may even click on the Web-based player to preview the content or download the episode.

The next step is of course to get them subscribe to the podcast so they become regular consumers of your podcast.

Why podcast title is so important? There are at least 4 reasons why you should pay attention to it:

1. Search engine results

The title of the podcast has to be interesting enough so that people who search for certain topics should pay attention to your podcast page.

2. Directory exposures

Podcast directories will often display just the title of the podcast in their listings, with a bit of description only if the users click through. The title has to be clear enough for the users to know what it is all about.

3. Search engine optimization

Search engines pay great attention to the title of the page. It is part of the equation to determine the topic of the page. People will often link to you by the name of the podcast, so if the name is frequently searched, and you get into the first page of the result page, you will get free traffic to your podcast page.

4. Branding

If the title is easy to remember, readers and listeners should be able to tell your site just by looking at the search results, in the directories, or even in the RSS or podcast feed.

Good title draws people into your content and podcast. Make sure you don’t overlook it.

Are you driving boatloads of traffic from social media? You should.

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