Using Blogs to Increase Traffic to Your Articles

By Steve Esian

It’s been established that submitting a large number of articles to various web directories is one of the best ways to contribute to the search engine optimization of your site. Because these articles contain links to your site, search engines see that many web pages have links to your page and determine that it contains important and relevant information. After you submit articles to these directories, you’re ready to take the next step in optimization: increasing the SEO of the articles themselves.

If your articles are seen in search engine rankings, they are much more likely to be viewed by interested readers. Regardless of the topics of your articles, you can count on the fact that well-optimized articles will be much more effective in increasing SEO for your website. Your articles, like your site, benefit greatly from having a number of back links. One of the best ways to generate these back links is to use free blogging services.

The process for using blogs to increase the SEO of your articles is very simple: 1) submit articles; 2) link to those articles in your blogs; 3) submit articles again and keep repeating the process. Because there are many blogging services that simply require you to register before you can post, you can use several of these services without any cost. By writing a short summary or other blurb about your article in your blog and providing a link, you’ll increase the number of back links to your article as well as direct any interested readers to those articles, hopefully getting them to your site.

Blogs can also be good places for you to submit articles; by simply modifying your article enough so that it is deemed unique, you can post the article again in one of your blogs. By repeatedly posting both your articles and your links in blogs, it’s possible to quickly increase the SEO of your articles, your blog, and your website, all at the same time. By focusing on optimizing all of your sites, including your blog, you can create a well-optimized network of related content that will help your site climb to the top of search engine rankings, drastically increasing the number of visitors that it receives.

Not only can you use blogging services for this purpose, but you can also use your website. Submit articles to your website constantly. Search engines are likely to rank sites higher if they have fresh content and are updated regularly; by posting a blog on your site, you can increase your SEO as well as have another location for linking to your articles, which, in turn, link back to your site. This cyclical linking can be very effective in driving your site to the top of search engine results.

It’s important to note that while blogs are very useful tools for linking to your articles and your website, they should not be your sole focus. Search engine programmers are constantly updating their ranking systems, and are fully aware of the ease of posting links in blogs. Make sure to diversify the locations of your back links. Remember after you submit articles, blog and link to them then submit articles again. A simple process that works.

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