Google Farmer Update Goes Globally

Article Source: PRLog

Google has recently rolled out its Farmer/Panda Update globally to all English-language Google users and has made a few minor updates with an estimated impact of 2% of U.S. queries.

Before, only the U.S. queries were impacted by the original algorithm update. However, now this change is live for all English queries worldwide. This means that both English speaking countries (for example searches on google.ca, and google.com.au) and English queries in non-English countries (like for a user searching using google.gr who chose to use English-language results) are included.

The initial launch impacted nearly 12% of queries in the United States, so with these in mind, we can predict that the impact for English-speaking searchers across the world may be similar.

In identifying relevant search results, Google has always utilized a number of signals. Some of these signals are found on the page itself (for example the text on a page), some are based on user behavior (such as gathering data about the loading time of pages by utilizing the toolbar data from users who access those pages), and some are on other sites (anchor text in links to a page).

Google has launched two modes for searchers to block specific sites from their search results in recent months. The first mode was a Chrome extension and the second was a block link directly in the search results that comes out once a searcher has clicked from the results to a site and then return to the search results. However, when Panda launched initially, they found an 84% overlap in sites that Panda has negatively impacted and sites that users had blocked with the Chrome extension.

Now, Google is using data about what searchers have blocked in “high confidence situations”. Though, this is a secondary rather than primary factor. Searcher’s blocking behavior may be used as confirmation if the site fits the overall pattern that this algorithm targets.

The impact of this update is seen to a wider range of sites. Google’s in charge of search quality, Amit Singhal, posted in his blog that “this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before”.

Email Marketing Services – Best to Reach Targeted Audience

By Lalita N

Advertising had never seen such a big profit till the concept of online advertising came in the market. Advertising has always been an integral part of marketing and this is a reason why online marketing companies are making use of different techniques to advertise a product online. It is seen that among different marketing techniques email marketing technique is the most effective way to promote a good/service online. People use emails to communicate with their friends and relatives all over the globe and it is possible to target these people through effective email campaigns. Email marketing services help to provide marketers the best marketing techniques to reach their targeted audience.

Through email marketing services a producer can reach the customers at any part of the world without facing any kind of barriers. Utilizing an email marketing service does not cost much and this marketing technique helps to bring an immediate response. Utilizing opt-in email marketing technique can help to target a specific group of people who are actually interested in the product advertised by the producer.

Email marketing services deals with formating an email addressed personally to the users. This kind of a service makes sure that a user is not forced to use any good/service rather the service believes at simply informing the user. People who are really interested in the product even write back an email to know more about the product features. It is very easy to keep a trace of email marketing performance.

Email marketing service is the most effective form of direct communication that helps a producer to talk to every individual person. People have now become net savvy and they prefer email marketing concept because it is easy for them to access information about a new product and even place an order for it through online facility. Online marketing companies make use of email marketing services to drop information about their latest services in the inbox of the users. An online marketing company must make use of emails to target large groups of people sitting anywhere across the globe. Use the email marketing services to serve every consumer personally.

Author:

Author is expert in email marketing, presently render her services to Rupiz Xpress that helps you in building email marketing campaign, email marketing services [http://www.rupizxpress.com], custom lead generation, Customized Lead Generation [http://www.rupizxpress.com/email-marketing/customised-lead-generation.php].

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Social Bookmarking Services – Do They Have Any Advantage?

By Vikash Singal

Social Bookmarking services are the best way to find useful and important websites. The best thing is that after finding websites you can bookmark them, these bookmarks can be easily shared with other people and users on the same website. There are many websites which are specialized in providing Social Bookmarking services on the internet. This kind of bookmarking is similar to usual browser bookmarking but is very much advanced and productive as compared to the traditional browser bookmarking. In your browsers these bookmarks cannot be managed in a good way and when number of bookmarks increases it not only becomes difficult for you to manage and organize them but to find them also.

Social Bookmarking services providing website offer tagging services with the help of which you can assign a different tag to each bookmark that you save on that website. Now it is not difficult to find a particular website which has a particular tag even if number of bookmarks reaches to hundreds or thousands. Since each website is saved under a particular tag, so you will have to write that tag and the website will show you all results under that tag.

These tags are nothing but only keywords on which you can click to extract all the data that is linked to that tag. These tags appear on your page of Social Bookmarking services website. And when you click the tag, as a result a list of all the websites under that tag will appear and you can open any of those websites.

There are so many advantages of using Social Bookmarking services not only that you can save, manage, arrange and search for website that you tagged but you can also share them with other users who visit the same website. In this way you can share important information that you found on the internet with any of your friend or with the people of common interests. Most of the sites that provide Social Bookmarking services are public websites which means that anyone who visits the websites can see those bookmarks which were saved by you.

Social bookmarking has so many advantages like you can share all the information easily with anyone. Besides this there is also a drawback of these services. As on these sites links can be shared easily and accessed by any one, so these sites can be used by spammers for distributing a particular link. This link can be dangerous. It may contain a virus or spy ware which may infect your system. Although this is a disadvantage of Social Bookmarking services but still these are the best way to find new and exciting websites which are tagged and shared by different people having different interests.

Author is an expert in Search Engine optimization. If you want to know more about our SEO services, Visit us here at Bookmark Services [http://blog.indian-seo-services.com/our-services/bookmark-services/]

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Free Blog Hosting Services For First Time Bloggers

Adrian Aditya

With all the conveniences that can be enjoyed, free blogging services may be the best choice for starters. Without having to spend any money, you can start blogging immediately. There are also some other reasons why you should choose such free services when developing your first blog.

If you are a first time blogger you can use a free blogging site as a way to learn more about establishing the web presence. You can set up a blog and then submit it to various blog directories. On the internet you can find a list of such directories.

Especially if you use blogspot as your blogging platform, your blog can be indexed and listed on blog search engine owned by Google without putting any effort into it. As you know, blogspot is also a service provided by Google that enables people to create blogs for no cost.

Setting up a blog on a free blog hosting site will give you an opportunity to explore many features that commonly exist on blogging scripts like WordPress. Although the features provided will be much limited but it is still a great way to become familiar with the modifying and managing of a web log.

Of course there are some drawbacks of using a free blog hosting service to host your blog. For example, you can not add plugins, small programs to enhance the functionalities of a blog, to yours. Once you have become familiar with blogging you may also feel that the free service can not be freely modified to adapt to your needs.

Blogs which are hosted on free hosting sites also look not so professional. Free blog hosting services are not suitable for you who intend to build professional, legitimate blogs. Although in some cases it may work, it is not an effective way to attract a large number of loyal subscribers.

Organic Search Engine Optimization and Pay-Per-Click

The world of search engine marketing is divided into two main areas; organic search engine optimization and pay-per-click (PPC) marketing. Both activities help your site get a top ranking in the search engine results. While the former is all about publicizing your site using particular methods and techniques, the latter is where you pay to be listed in search engines using specific keywords. The aim of both is however, the same – to attract visitors to a site. Also, both involve using keywords in a particular way.

Differences

Organic SEO is all about targeting keyword phrases to increase the quality and number of links to a website. SEO services use special algorithms used by search engines to prove they are the most relevant site for a particular keyword. They even change the code of sites to get them listed in the top most searches. On the other hand, PPC is when you pay if someone clicks on your add these are paid or sponsored links or PPC in the SEM industry jargon.

SEO is all about working on onsite and offsite factors. While onsite factors include navigation, title, structure, copy, and other coding tags and tweaks, offsite factors are all about linking to the right sites, article and directory submissions, and press releases. Organic search engine optimization is the main source of traffic for websites these days. On the other hand, PPC is way of sites to appear in important positions on major search engines by paying the engines. These paid results appear on the top of the page in the right hand column. PPC advertising brings about 30 percent of referrals from the clicks. The important thing to remember is that although both can be used in isolation, if used together they can be very beneficial for a website.

Another major difference between the two is that while PPC is a paid form of advertising, organic search engine optimization is absolutely free. But, climbing high on the ladder of SEO requires a lot of hard work and patience. For climbing high on the ladder of PPC, you require a lot of money. However, both involve hard work in searching for the right mix of keywords to find out which terms to optimize for SEO and which terms to buy for PPC. PPC demands creativity per search term and SEO requires diverse HTML coding for each page of a site. You also have to add title tags for each page in SEO. While PPC is quick to get results, SEO requires some patience on your part. You just need to pay money for PPC and can buy a slot while SEO is all about structure and environment of a site and is a slower process.

Although you will have to be patient for SEO to bear results, SEO services are much cheaper than PPC. Also, as soon as you stop the money, your PPC campaign also ends. On the contrary, even if you stop SEO work on a site, SEO will bring in traffic. But the organic search engine optimization campaign should be updated with changes in the search engine algorithms. The importance of both the techniques can hardly be over-emphasized as both are important to keep pace with the ever-changing web world. Both are important for advertising products and services to your customers and for attracting traffic to a site.

The Astounding Fifteen – 15 Benefits of Starting Your Own Internet Marketing Business

By Jeff Casmer

Internet Marketing is very trendy because it’s an easy way to make money online from home. Whether you want to replace your job’s salary or just want to earn some extra cash, internet marketing is the best way of potentially doing what you enjoy.

With an internet marketing business, you can earn some money and get some checks rolling in. But the checks you get in the post are just the icing on the cake!

The benefits of starting your own internet marketing business are simply staggering. Presented in this article are all the key benefits you get by starting your own internet marketing business.

After reading them, I am sure you will ask yourself “Why am I not into internet marketing?!”

1. You are THE BOSS! Yes, this is the most fantastic benefit of having your own internet marketing business. You call the shots! No pressures of a demanding boss or work mates. You escape the rat race, no sitting in the car in the traffic! You set your own hours and targets. You work in your own home, in your own hours.

2. The money is YOURS! If you work hard, the benefits are all yours – isn’t that great? What you earn is not fixed or decided by someone else who thinks they know what you are ‘worth’.

3. Better work-life balance. Do you know how enslaving it is to be stuck with your 9-5 job that does not pay you anywhere near what you actually need to make ends meet. With internet marketing, you get a better work-life balance since you can work from home and set your own goals. You just have to set down your goals of how much you want to earn with your online business and go for it! You can work from home and spend more time with your beloved ones.

4. You can start building your internet marketing business while working part time, until you are ready to get into it full time. You can still keep your job that pays the bills while you are building your internet marketing “empire”. No pressure – you set your targets and you go from there! With an internet marketing business, you can work on it around your current job or commitments. It’s unlike other types of businesses where if you start, you have to be involved ‘hands-on’ full time straight away.

5. Small initial capital outlay. Most businesses require you to have a huge amount of savings to get started. With internet marketing, you can start on any shoe string budget and gradually build your business. You can start an internet marketing business by joining an affiliate program for free and market it using the free or cheap advertising methods and start getting some checks coming in.

6. Low operating costs. With other businesses, you will be looking at high monthly bills to cover personnel, rent etc. With internet marketing type of a business, you have no huge operating costs. Your main costs will be advertising, hosting fees and merchant accounts, among others.

7. High Profit margins. Low running costs means you can quickly break even and start making profits. Most importantly, as you build your business, your profits will be just so huge. Your costs for any single sale will be very low.

8. You can AUTOMATE your business! This is one of the very attractive aspects of running an internet marketing business. You have heard it before – you can make money while you are asleep or on holiday. You can not do this with other types of businesses. In internet marketing, you can use various tools to automate your business – auto responder email system, payments and credit card processing systems. You just need to set these things up and you are ready to go. Nothing beats having financial security on autopilot. Your website will do the work for your 24 hours every day of the year. This leaves you more time to do other things like marketing or expanding your internet marketing business.

9. Unlimited Market Potential. Your internet marketing business can be as far reaching as you want it to be. Other business will tend to be ‘local’, but with internet marketing, your market could be world wide. This increases the potential market size you can capture. Access to and use of the internet will continue to grow in the future, so your market will also potentially grow.

10. You do not need your own product. There are various internet marketing business models. You can start making money online without a product, for example, with affiliate marketing. You can market other people’s products and earn huge commissions.

11. You don’t have to reinvent the wheel. Internet marketing is one type of a business where you can simple model yourself on a proven business that works, hence shortening your learning curve. With other types of businesses, you will have to learn as you go, doing ‘trial and error’, which is costly and frustrating. You do not have to waste time and time figuring it out. There are established experts who have made it in the internet marketing business – just get the blue prints and duplicate it!

12. Free Resources. With other businesses – whatever resource you need, you have to pay for it. In internet marketing, you can get ezines or forums with invaluable tips. If you have pay for something, it’s not normally hugely expensive.

13. You are part of a community of amazing people. Internet marketers tend to be very supportive and helpful lot. You can join some good forums where you get amazing support.

14. Tax breaks. When you run an internet marketing business, you can write off many costs. You just need to consult with your accountant and establish the tax breaks you can get. Key costs for which you can get tax breaks are office supplies, advertising, telephone and fax lines, training etc.

15. Help you be the best you can be! This the ultimate benefit. You get pride from running your own business. You get to achieve your maximum potential. You can financially secure, and can retire early.

With all these benefits available for you if you start an internet marketing business, what are you waiting for? Get started!

Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His “Top Ranked” Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Internet Home Based Business in the 21st century.

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What Should You Know About Search Engines and Pay-Per-Click?

By Chet Childers

Here’s a fact for you, 85 to 95% of Websites are found through a search engine. You may have the most incredible Website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?

So, how will searchers find your website? What types of search engines could they use?

Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.

Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the website’s size, the number of incoming links to the website, and the content’s relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.

For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search engines’ results when your target user searches keywords or keyword phrases.

The good news is rankings on standard search engines are free. The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings. Let’s confess to each other that top rankings on standard search engines can be tough and timely to achieve!

The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a “bid for position” basis. Simply stated, you “bid” a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase. For example, the #1 position on the search phrase “pay per click” recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents. As a result, your differential website advertising costs between position #1 and #15 can be considerable.

With pay-per-click search engines, your ability to bid high can dramatically impact your website’s search engine ranking when the search results display website domain names or URL’s for the search keyword or keyword phrase. The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click “bid” until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.

In general, click-through rates range from 1% to 5% of the number of impressions. What is all of this? A click is when a searcher selects or “clicks” your pay-per-click ad. An impression is one display of your pay-per-click ad on the search engine results. So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:

Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100

Let’s do the math for our #1 position bid of $3.55 per click. In September, 2004 there were 21,535 searches for “pay per click.” First, let’s assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55). Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55). Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough. Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile? That depends on your website’s cost per visitor, conversion rate and profit margin of your product or service.

From what we’ve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.

However, pay-per-click offers one significant advantage. It enables you to achieve website visibility with a high ranking instantaneously or overnight. If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!

Let’s summarize the pros and cons of pay-per-click marketing:

Pros

o Improves your website’s ranking and traffic quickly.

o Tests the marketability of your product or service swiftly.

o Determines the ability of your web site to convert visitors to a call to action or make a purchase promptly.

o Identifies which keyword phrases will provide the best conversion rate rapidly.

o Provides complete control of the search engine campaign, both position and cost.

Cons

o Cost

Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue? Unless you or someone in your organization has expertise in search engine optimization, you’ll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines. So, my question to you is. Are the standard search engine rankings really free?

At the end of the standard versus pay-per-click search engine debate, it’s like the old saying, “There is no such thing as a free lunch.” Or, it’s like the old commercial, “You can pay me now or you can pay me later.” The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.

About the Author

Chet Childers is a successful Internet marketer utilizing the power and quick response of pay-per-click marketing to increase website visibility and profitability. Click http://www.ThePayPerClickMarketer.com and enroll in our e-course, “Discover Tips and Secrets for Pay-Per-Click Marketing Success,” or visit http://www.ChetChilders.com.

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Free press release distribution services

Your press release service is provided by the men who have adopted copywriting as their profession and your press release is also being written by them. They are very much experienced in the field of search engine marketing. Outsourcing your press release to these organizations is also an option which will result into a best possible press release writing services. With outsourcing of your press release, their writers will take care of writing an effective press release which will be the representative of your business being popular enough to be in the news.

Many organizations provide such content which matches exactly to the modern requirements of this industry. There are many advantages in selecting an organization for your press release service. In choosing an organization you will get yourself saved from all the fuss of writing and many other things. Moreover if you do write then it will not have a finishing touch of professionalism. However if you select an organization for the press release of your business then you can have a professional press release. People may think that it may cost them a large amount of money but it is merely a misconception because it is relatively a low cost thing.

It is important to note that press release marketing services work in a different manner as compared to the regular marketing articles. So you have to be careful in selecting the organization. It is recommended that you should select that organization which has at least a small inside knowledge about your wok. So a press release by such an organization which knows about your work will get many reviews and your words will spread like a fire. With the advancement in technology some organizations are also offering online press release services so you can take also take advantages of such services as well because we know that the scope of online marketing is a lot wider as compared to the local markets. In short we can give the name of international market to the online market. So the press release of your business in online market is a really good idea because it helps to promote your business at a larger scale.

You must make sure that the purpose of your press release is the promotion of your business. if you don’t achieve that then your press release will be considered as a failure. So it is very important to select the right press release services provide because there are many frauds which do not know about the difference between an ordinary marketing article and a press release. So you can differentiate between them by asking different questions from the service provider about the difference of ordinary marketing articles and a press release. So in this way you can achieve the required target of your press release.

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