Thursday, February 23, 2017

5 Reasons To Make Mobile Customers Your Focus Group

Collecting different opinions from a focus group of probable users of a yet to be launched product is a widely followed practice to determine the success rate of the new launch. However, the effectiveness of analyzed reports based on collected opinions depends upon several factors including the size of the focus group, experience of using similar products, presentation of new product etc. Numbers of probable buyers of new products change their opinion after using the products. Surveying over a large focus group representing all the social segments is a time consuming and complex task with low reliability of outcome. Following five reasons imply that why you should make the mobile customers your focus group to conduct surveys about the new products: