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What Is Organic Search Engine Optimization? And What Are The Best Methods To Perform Organic SEO?
Posted on August 31st, 2011 No commentsSource: Articlesbase
Organic search engine optimization is very little but improving the internet sites using white hat techniques fairly than grey or black hat ways. The idea is literally optimizing the website as per the Search engines guidelines.
Well, now you know about organic search engine optimization, one really should also know the best methods to optimize the web page as per Google policies. The following are deemed in order to be the greatest white hat techniques in which a person can easily use to optimize their websites.
Refining Meta tags: Even though Meta tag words seems to have lost a few of its value it performed in the past, it is still considered as one of the necessary techniques to begin optimizing the web page. Right here a person really should modify the details of keywords and description. And each these types of search phrases as well as description ought to be linked to the internet site.
H1 Tags: H1 tag words are usually called heading tags. When you have inserted an important keyword by using H1 label search engine gives more relevant to this keyword. So, it is necessary in which one should enter the selected keywords below H1 tags.
Alt Tag words: Alt tags are the alternative text one enters when inserting an image in the website. When search engine indexes your webpage they will certainly not be able in order to see the images, they will be able in order to observe only the alt tags. Therefore, it is very important to enter the keywords in alt tags.
Avoid flash as well as screenplays: As very much as possible one should avoid adobe flash and programs in their website as search engine will definitely not be able in order to understand flash and scripts and it will carry no value for search engines.
Apart from the above said techniques one should try to avoid over filling of keywords and phrases in their internet site, also they should avoid doorstep sites and keyword phrase clogging as all of these things are usually opposed in order to Search engines webmaster guidelines.
In the event that you believe in which this specific involves a little bit of technological things that you might not be able in order to deal with, you need not to be bothered as there are numerous virtual assistants on the web exactly who provide this type of virtual assistant services. You can easily get in touch with them in order to assist you in this regard.
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Organic Search Engine Marketing for Online Business
Posted on July 11th, 2011 No commentsSource: Articlesbase
Whereas a White Hat SEO company uses a content-based approach and does not violate the terms of service of the major search engines, a Black Hat SEO company uses a largely technology driven approach and ignores the terms of service with search engines. However, a White Hat SEO company is favored for being ethical and a Black Hat SEO company is shunned for its rogue behavior and practice. There is no consensus among SEO professionals regarding whether Organic SEOincludes some black hat practices or not.
Organic SEO and Approach Regarding Attracting Links
The best effort towards getting links from other higher page rank websites is to make the website worth for others. Inbound links are critical to the success of organic search engine optimization campaign. There are two ways to get inbound links, the first one is Reciprocal Links which one can get by exchanging the links with other websites; the second, one way link which can be bought from other websites. However, there is third and the most effective way wherein there is no requirement for reciprocal link and that too for free. This sort of link can be obtained only once the website has higher page rank and enough visitors.
Ideally, a professional SEO company seeks industry specific directories to submit the website of client which is apart from the general directories such as Yahoo Directory, the Open Directory Project, Business.com, etc. However, a true approach is to use organic SEO which means evolving client’s website into something that holds actual value to the client’s prospects. Organic SEOis more beneficial in the long run than the artificial methodology of trying to garner incoming links which the concerned website does not truly deserve.
Organic SEO and Content
Content definitely is a leading factor in SEO for the reason that most of the internet users use search engines to fulfill their requirement of information. Therefore, if the content is informative and quenches the requirement of the visitor, chances are it would be high in page rank. Some technical maneuvering such as cloaking, redirects, multiple sites, key-phrase stuffing, hidden links, etc are used for search engine optimization purposes by some SEO companies, but they are not beneficial for a website in the long run. However, a company claiming to be an organic SEO company does not employ such practices.
Organic SEO and Creation of Valuable Resource
There have been times when all the maneuvers by SEO experts who claimed higher pages ranks with technical inputs rather than organic SEO fell down once the algorithms of search engines changed. Thus, there is no guarantee that cashing on loopholes in search engines and their ranking system can guarantee for long term advantage. However, an organic SEOdefinitely can serve for long time as creates valuable resource for users.
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Organic Search Engine Optimization is Difficulty
Posted on June 7th, 2011 No commentsSource: PRLog
When it comes to difficulty, organic search engine optimization is really not that difficult. There are a couple things that you should implement on your website and the link building is not all that hard to understand. You need to remember not to use unethical means to obtain links to your site so knowing the right way is vital. One way to get many links to your website is by obtaining them from other sites that are relevant to your niche by developing unique content for them to link to.
Search engine optimization is a process that is ever changing and evolving. With every day something new comes to the table, a new method of organic SEO. This changing information is what you need to stay in tune with in order to stay ahead of your competition. A good way to stay on top of this is through forums, news developments that are related to the niche, newsletters and networking within your niche.
Search engines need to see the relevance and importance of your site within your niche. Make sure that your site is easily accessible and navigable by the search engines. You want them to be able to explore the content of your website deeply. To facilitate that you need to design it in a manner that allows the search engine robots to easily get follow through the network of you site to explore the content.
A newer method of designing websites uses a cascading sheet style that is more transparent to robots which makes it easier for robots to read the content. But don’t forget that you need to have optimized content there for the robots to read. The content should have keywords that are relevant to your niche that the spiders can feed on. The more they see your sites relevance to your niche, the higher they will place you in the search engines. Content and keywords will get you to the top of the search results. That is where any site that does business on the web wants to be.
If you don’t have a thorough understanding of how to best implement organic SEO techniques there are companies that can assist you with it. A professional will be able to assist with the generation of content that is unique to your niche and bring visitors to your website.
Hiring a professional is not absolutely necessary though. If you have a knack for writing and are well versed on your industry you can easily generate interesting articles that other interested web surfers would want to read.
Keep in mind that you should understand prior to writing the content what words and topics that you really want to emphasize. They need to be within the content of your site for the spiders to read and understand the relevance to your topic.
Whichever method you use be diligent in the pursuit of your goal. That is being top internet resource for the niche you’re serving.
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Organic Search Engine Optimization provides high raking to the website
Posted on May 30th, 2011 No commentsSource: Articlesbase
Organic search engine optimization comprises of the different methodologies which are to be processed efficiently in order to make client’s website highly ranked among all the competitive websites in that race.
Selection of the most appropriate keywords is essential in order to have desired output, is the prime most target of the organic SEO. Accurate and precise range of the keywords which are selected in order to make ranking of your website is very important so that your website can get maximum customers. Organic search engine optimization deals with the enhancement of the website at comparatively less expensive rates.
Process of the organic SEO comprises of three to six months but after that you will find desired results regarding the website you are dealing with. Higher and safer rankings are delivered with organic search engine optimization, because of the reason that organic searching is cheaper and obviously cheap cost of the listings is attracted by the customers and hence, organic SEO produces the appropriate results.
It is most common phenomena, that mostly person who is searching for specific product will not turn to second page of the list; only the page is mostly looked and in case the desired results are not found the keywords are changed by the person. More and more precise keywords are used by the people in order to get the required information. Therefore, it is very much clear that in case the website promoting some product does not exist in first page will not be viewed by the people and hence it will just like it does not exist.
In order to meet the desired requirements organic search engine optimization reputed and knowledgeable SEO specialists should be hired to take care of all the SEO related methodologies. The benefit of having an organic SEO is that they have complete knowledge of the various processes that can benefit the client site. This helps the client site rise in the order of the SERP. The main search engines which are Google, Bing and yahoo, are kept in mind and the complex searching algorithms are studied by the SEO specialists. This thorough study helps in determining the right kind of practices that should be adopted by the SEO specialists to provide maximum profits to the client site. There is a strong need of organic Search engine optimization experts so that they can help the client’s web site to rank among the top places in the search engine result pages.
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Tips For Organic Search Engine Optimization
Posted on May 2nd, 2011 No commentsSource: Articlesnatch
Organic Search Engine Optimization techniques are more effective compared to other marketing strategies. These techniques include Link building, optimization of keywords and Meta data, Blogging, etc.
Organic SEO basically means getting noticed on search engines without actually paying search engines for that placement and that too for a longer time. Some of the major benefits from performing organic SEO are organically optimized websites are clicked more by visitors, the search results are long lasting and it builds trust on visitors, compared to paid listings it is cheaper, and many more. These benefits can be achieved by optimizing your content regularly on your website, including Meta tags and other tag attributes, spreading your website links by writing good content instead of exchanging links with other webmasters.
The most significant aspect in designing and developing any website is consistency in HTML coding which means using semantic markup throughout the website and filling alt and title parameter with all necessary information. Also it should be checked that title of the web pages, descriptions and Meta keywords are unique and something should be used which is useful more from SEO point of view. The content written should be such which actually helps to improve clients online presence. While doing all this, it should be always kept in mind that what SEO is going to see in your website instead of thinking what clients are going to think. If done so, the ranking of the website will definitely improve.
Content plays a central role in doing SEO for any type of website. Bad content will not only distract the website from readability but also the SEO efforts of client will fail. It is very important that clients should also be aware some tactics of SEO so that they come up with more worthy content. They should also be aware of list of specific keywords which will help them to include those keywords in their content writing. The content they are writing should be genuine and should be capable enough to provide their readers some useful content and search engine friendly. If the content is genuine and fresh than Google algorithm or any other search engine will definitely consider it which will ultimately improve search engine rankings.
It takes long time to gain high ranking organic search results as it cannot be obtained overnight. It takes quite a long time to see any return on your website development investment. Till that time in between it gives time to client to generate content continuously and updating their website. This will definitely pay off in long run and Google will reward a website if it has relevance. So we can say it requires a long term commitment and to update content on website is the most powerful tool for increasing the websites search engine ranking.
Optimizing a website to score well with search engines requires a lot of time and effort. Google is very smart and can easily distinguish between a high quality website from the one which is generated just for a Search Engine Optimization purpose.
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Organic Search Engine Optimization and Pay-Per-Click
Posted on April 4th, 2011 No commentsThe world of search engine marketing is divided into two main areas; organic search engine optimization and pay-per-click (PPC) marketing. Both activities help your site get a top ranking in the search engine results. While the former is all about publicizing your site using particular methods and techniques, the latter is where you pay to be listed in search engines using specific keywords. The aim of both is however, the same – to attract visitors to a site. Also, both involve using keywords in a particular way.
Differences
Organic SEO is all about targeting keyword phrases to increase the quality and number of links to a website. SEO services use special algorithms used by search engines to prove they are the most relevant site for a particular keyword. They even change the code of sites to get them listed in the top most searches. On the other hand, PPC is when you pay if someone clicks on your add these are paid or sponsored links or PPC in the SEM industry jargon.
SEO is all about working on onsite and offsite factors. While onsite factors include navigation, title, structure, copy, and other coding tags and tweaks, offsite factors are all about linking to the right sites, article and directory submissions, and press releases. Organic search engine optimization is the main source of traffic for websites these days. On the other hand, PPC is way of sites to appear in important positions on major search engines by paying the engines. These paid results appear on the top of the page in the right hand column. PPC advertising brings about 30 percent of referrals from the clicks. The important thing to remember is that although both can be used in isolation, if used together they can be very beneficial for a website.
Another major difference between the two is that while PPC is a paid form of advertising, organic search engine optimization is absolutely free. But, climbing high on the ladder of SEO requires a lot of hard work and patience. For climbing high on the ladder of PPC, you require a lot of money. However, both involve hard work in searching for the right mix of keywords to find out which terms to optimize for SEO and which terms to buy for PPC. PPC demands creativity per search term and SEO requires diverse HTML coding for each page of a site. You also have to add title tags for each page in SEO. While PPC is quick to get results, SEO requires some patience on your part. You just need to pay money for PPC and can buy a slot while SEO is all about structure and environment of a site and is a slower process.
Although you will have to be patient for SEO to bear results, SEO services are much cheaper than PPC. Also, as soon as you stop the money, your PPC campaign also ends. On the contrary, even if you stop SEO work on a site, SEO will bring in traffic. But the organic search engine optimization campaign should be updated with changes in the search engine algorithms. The importance of both the techniques can hardly be over-emphasized as both are important to keep pace with the ever-changing web world. Both are important for advertising products and services to your customers and for attracting traffic to a site.
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Basics of Organic Search Engine Optimization
Posted on March 28th, 2011 No commentsOrganic search engine optimization is basically a combination of certain tools that help your site to gain relevancy on search engines. This is the process to get higher rankings in SERP (Search Engine Results Pages) without paying for it.
Why organic search engine optimization is important?
This is important for any website to get top rankings in the search engines and it is free of cost. It can give you long lasting results. Top rankings will bring more relevant customers to your site and subsequently more business and more return on investment.
Organic search engine optimization gets targeted traffic to your site. It will benefit in the long run as it gives relevancy. Organic SEO helps in creating trust for your site and also helps in building a brand name. More popularity brings more relevant and quality links that are essential for continued higher rankings.
There are two types of organic search engine optimization: On Page Optimization and Off Page Optimization.
On page optimization consists of following factors:
HTML Title tags
Meta Description
Keyword Research and Keyword Density
Content
Link Building
Cross Linking
Site Map Creations and submission
Cross Browser Compatibility
Off page optimization covers following factors:Directory Submission
Article writing and submission
Blogging
Link Exchange
Social Bookmarking
Social Media
Forums PostingsThere are some paid forms also to appear on search engine pages. These are PPC advertisements and paying search engines to appear on a specific position on the search page.
Some people debate whether PPC advertisements are better for targeted keywords. In PPC, you have more control as compared to organic SEO. Also, you can see faster results and also track your results. Organic search engine optimization is a continuous process where you can’t get immediate results. You need to be patient and you cannot control results. PPC can get you desired Ad position while organic SEO doesn’t guarantee of any specific rank position.
Organic SEO is definitely better in achieving great results that will benefit you in the long run.
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Organic Search Engine Optimization – Affordable Online Marketing Technique
Posted on March 21st, 2011 No commentsThe dictionary defines organic search engine optimization as a process of improving the degree an eminence of traffic to a web site from search engines via natural or search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site which is the ground motive of its edifice.
What is search engine optimization?
Search engine optimization can be viewed as strategic combination of various tactics with the sole aim of effective marketing. Search engine optimization is all about making an effort to deliver quality content to the patrons who have requested the quality content. It can be viewed as a promotional tactic. A person who works behind the scene for organic search engine optimization is called the search engine optimizer. Both the terms are interchangeably referred to as SEO.
Why is Organic search engine optimization required?
Organic Search engine optimization is required basically for promotional purposes. The owner of the site wants it to rank the highest which in lay man language means that it should make its mark on the first page of the search. Search engine optimization is the technique used for the realization of this thought. At present search engine optimization has become an integral part of the internet marketing services.
Methods of search engine optimization
For organic SEO process the SEO needs to be acquainted with two things. These are the pillars of search engine optimization. SEO needs to have an up to date knowledge about the working of the search engine being targeted. This refers to the ability to comprehend the algorithm used by the search engine for ranking its sites. Another aspect of this two faced coin is the people who key in the words for the search. An SEO needs to know the format used by the people for their search. Only after working smartly on these two facts can he devise methods for search engine optimization.
Various methods are put to practice by the SEO for search engine optimization.
These include the simple approach of modifying the content and HTML or the related coding in order to increase the relevance with the concerned key word. Another prevalent approach for search engine optimization is to increase the number of back links or inbound links associated with the site. Removing the barriers to the indexing is another way adopted by SEO for search engine optimization. Content writing and article submissions are also a common method employed for search engine optimization.The malicious side of search engine optimization
Like all the other things in this world, search engine optimization has also been poisoned by certain malpractices. These have degraded the process of search engine optimization to a great extent. The consultants providing search engine optimization services have started employing methods that are deceptive in nature. Hidden text is one such approach where the text is colored same as background or is placed off screen.
The A-line search engines like Google, yahoo and msn have framed rules in order to prevent such practices. The sites taking help of such approaches are either barred from the ranking lists or their ranking is dropped.
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Organic Search Engine Optimization – Earn Cash With Website Optimization Promotion
Posted on March 7th, 2011 No commentsBy Ozim Uban
I love the organic search engine optimization strategy for the simple fact that it will sends loads of free, yet extremely valuable traffic to your site. The visitors from the search engines are usually “warm” and half pre-sold and reason is simple to decipher.
They found your site whey they’re deliberately looking for valuable information about the product or service you are promoting. And if they stumble on your site in this mood then the chances of getting sale is very high than any other marketing method.
There are hundreds of real and not so real search engines but the three major ones you should focus your rganic search engine optimization on are: Google, MSN and Yahoo. These 3 search engines are great but the competition is also high.
So to get your own website listed or indexed on them you must use keywords! In simple terms, keywords are those words that web searchers imputed into search engines to look for specific information or product online.
So effective organic search engine optimization requires that you add these words to your websites so that it will get optimized in order to enable searchers locate you through them.
How can you know which keywords people are searching for?
The answer is keyword research. There are many free and paid keyword research tools that you can use. For example, use goodkeywords.com to find keywords for your site, and use wordtracker.com to find more specialized keywords.
NOTE: Do not settle for every keyword you find instead go for those that are high-in-demand that is with high daily/monthly searches and low in supply, that is, fewer optimized competing pages.
How can you accomplish this task?
Start by checking out your competition on the search engine. The first 10 website listed are your most formidable competition. Study the inbound links pointing to their websites, and try to get links from those sources as well.
The most important way of linking is called back links.
You can get these by article distribution, to all the article directories. This will especially increase your page rank with Google and get you a higher position in their engine.
But remember that Google also consider educative content and resources as another major preference in ranking websites. So do not make the mistake of getting inbound links to a website with grainy contents.
What about your contents?
To get the best from organic search engine optimization efforts, make sure that your contents are optimized at about three percent (3%) for Google and about five percent (5%) for Yahoo and MSN engines.
Always try to use your main keywords as anchor links to link your pages and for external links. The major benefits of anchor links is to enable the search engine bots to effortlessly trail them to move to your website and view every page for indexing.
Finally, your affiliate marketing is a real business so it is important that you consider its growth right from inception. Once your site is up and running with few articles, endeavor to publish fresh contents regularly to help you get the most results from every organic search engine optimization [http://webmasteraffiliateprogram.biz/web-site-optimization.html] campaign.
Publish new content every day or at least weekly. The search engines, especially Google love regular publishing and will always come to index the new pages, which will further boost your Page Rank. And always employ website optimization promotion as you update your website.
READ my fresh case study about an amazing internet marketing training here: affiliate internet marketing program and click on “A Special Report”. Also read more ideas about web site promotion – seo search engine optimization submission online.
Article Source: http://EzineArticles.com/?expert=Ozim_Uban
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Organic SEO or Pay-Per-Click Advertising – Which Should You Choose?
Posted on March 4th, 2011 No commentsBy Scott Buresh
When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site’s profile. However, budgetary constraints often make this impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. In this case, it’s usually better to focus on one or the other. But which is best for you?
Organic Search Engine Optimization
Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.
Propensity to Click
Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results (1), while an eye tracking study (2) showed that 50 percent of users begin their search by scanning the top organic results. Other studies have shown that only 30 percent of search engine users click on paid listings, leaving an overwhelming 70 percent who are clicking the organic listings (3). And a 2003 study found that 85 percent of searchers report clicking on paid links in less than 40 percent of all of their searches, and 78 percent of all respondents claim that they found the information they we searching for through sponsored links just 40 percent of the time (4).
Trust
Studies are beginning to indicate that the trust level for organic results is much higher than that of paid results, and that paid results are looked upon as a nuisance by some searchers. One study found that only 14 percent of searchers trust paid listings, and 29 percent report being “annoyed” by them (5). Another study found that 66 percent of customers distrust paid ads(6). Clearly, it’s not generally a good idea to upset potential customers before they even click on your link.
Value of Visitors
Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%) (7). Trends also have shown that more of the sales that result from search engines originated in organic search listings (8).
Visitors Becoming More Aware of Pay-Per-Click as Advertising
As more and more people turn to the Internet for research and information, more searchers are becoming aware of paid results as a marketing tool. One study showed that not only are 38 percent of searchers aware of the distinction between paid and unpaid results, 54 percent are aware of the distinction on Google, which is widely recognized as the most popular search engine (9).
Pay-Per-Click Costs Rising
Meanwhile, pay-per-click costs are rising steadily. Between October 2004 and December 2005, average keyword prices rose from around $25 to just under $55 (10). And the cost of keywords can increase by as much as 100 percent during the holiday season (11). These costs aren’t going unnoticed either; one study of problems experienced by U.S. companies found that 57 percent of respondents felt that their desired keywords were “too expensive,” while 51 percent expressed concern that they are overpaying for certain keywords (12). On the other hand, when you outsource to an organic search engine optimization firm, your costs will likely remain more stable than the prices for pay-per-click advertising.
Long Term Results
While a pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last. When the budget runs out for a pay-per-click campaign, or when your company decides that the pay-per-click campaign should be terminated, the results end as well. With organic search engine optimization, the optimized site content and other changes made to your site can have an impact on your search results until the next change in a search engine’s algorithm, or possibly even beyond.
Relevance
Users also have rated organic search engine results as more relevant than paid results. On Google, 72.3 percent felt that organic results were more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo offered similar results, with 60.8 calling organic results relevant compared to only 39.2 percent for paid (13).
Pay-Per-Click
While the above statistics may make organic search engine optimization seem the clear choice in all cases, in certain situations it actually can make more sense to do pay-per-click advertising. For those looking for fast results on a small budget, a pay-per-click campaign may be the answer.
Results
As previously stated, the results from pay-per-click advertising are immediate. On the other hand, an organic search engine optimization campaign may take up to three months or more for results to be apparent. In this case, pay-per-click is advantageous for those who are looking to promote an initiative that will go live in a short amount of time, or whose business is seasonal in nature and who only do promotion during certain months of the year.
Budget
Small businesses with extremely tight budgets may find that pay-per-click is a better investment than organic search engine optimization because a pay-per-click campaign will almost always cost less–good search engine optimization companies simply do not work for $100 per month. By limiting a campaign’s keyphrases to highly specific terms relevant to a company’s business, there will not be a large amount of traffic generated, but the traffic that is generated will be specific to the desired result. Plus, choosing such specific phrases can make them less expensive on a per click basis. Moreover, in niche markets with a high average dollar sale, where there’s not a great amount of search activity because the prospect pool is limited, it may not make sense to engage a quality organic search engine optimization firm at several thousand dollars per month when you can instead buy varying niche-specific keyphrases and generate traffic in that way.
Easier to Handle In-House
Non-complicated pay-per-click campaigns can be handled much more easily in-house than an organic search engine optimization campaign. Such campaigns generally involve business to business and high-end, service oriented companies, not those geared toward a large consumer base. Since organic search engine optimization requires a steep learning curve and since there are so many questionable tactics that can put a site at risk of penalization (the tactics that neophytes to search engine optimization are likely to use), it may make more sense to run a pay-per-click campaign. Since you are dealing directly with the engine, i.e., Yahoo Search Marketing and Google AdWords, you don’t need to pay a middleman, and these sites offer helpful tutorials on how to use pay-per-click marketing. Perhaps most importantly, the concept of pay-per-click is much easier to grasp and understand at the outset.
No Contracts
Most organic search engine optimization campaigns require a contract of a certain length because SEO companies know that meaningful results will rarely happen overnight. When dealing with an in-house pay-per-click campaign, obviously a contract is not an issue. But in general, even when you are dealing with an agency, you will not tend to need to sign a contract because the agency instead makes money on a percentage of the spend, although there may be a setup fee. Without a contract, you are free to reallocate marketing dollars elsewhere if you discover that the pay-per-click campaign is not providing the desired results.
Conclusion
Clearly, organic search engine optimization has some distinct advantages over pay-per-click advertising. However, there are undoubtedly certain situations and scenarios where pay-per-click advertising makes more sense fiscally and strategically. With a high enough budget, you would be able to have an effective organic search engine optimization campaign running in tandem with an effective pay-per-click campaign. But if you have to choose one, look into your unique situation before you decide.
Sources
- Oneupweb study
- Enquiro, July 2005
- Are Corporate Web Sites Optimized for SEO? by Paul Bruemmer, Search Engine Guide, August 2005
- WebAdvantage.net 2003 Survey
- eMarketer, April 2003
- eMarketer 2003
- Marketing Sherpa, August 2005
- Are Corporate Web Sites Optimized for SEO? by Paul Bruemmer, Search Engine Guide, August 2005
- Pew Internet and American Life Project, 2005
- Performics, 2005
- Ibid
- Jupiter Media, June 2003
- iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research, April 2004
About the Author
Scott Buresh is the CEO of Medium Blue, a search engine optimization company. Scott has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, Lockergnome, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld, serves local and national clients, including Boston Scientific, Cirronet, and DS Waters. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.
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