Being an open marketing strategy often times people commit mistakes in the search engine optimization process. They tend to spam and in before they know it their websites are no longer to be found in search engines because they have been slapped already. Nobody would want that right? All the money, effort and time put into waste and what’s worse is your business might be on the verge of closing down.

Search engine optimization is a vital process in any online business, but it is a process that can make or break your business depending on the way you do it. Below are some of the most common mistakes most internet marketer does.

Targeting the wrong keyword – Though you won’t end up being slapped by search engines in doing so but it is the soul of your campaign and targeting the wrong keywords will end up into waste so might as well tackle this one. Keywords should be relevant to your services or otherwise your hard earned traffic would just navigate away from your website. Some internet marketers just randomly select keywords without creating a study, it is always best to create a vigorous study on any market in any industry before engaging into it, to see what is feasible and what is not.
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Spamming – There are various ways of spamming, creating excessive links would result to a spam. A certain website should only have at least less than a hundred links a day to be on the safe side. We all know that link building is not only a numbers game. Instead of wasting your time on building links that are close to useless better spend your time on building a few quality links a day.

Black Hat – Black hat SEO is also a form of spamming, but this time in the website itself. Black hat is technique used to rank faster and be indexed faster. It can be done by putting excessive links on page and creating hidden tags like a keyword on the background of the page that of the same color cloaking the tags. Yes you can be indexed faster but search engines will find out about it and its end of the line if they do.

Excessive postings – If you have a blog corner on your site it is best to limit the number of postings every day. It goes the same as link building; too much link will lead to a spam. That is why if you can notice most high page rank article directories do not allow more than 2 link or a link on the body of the article itself.

We have a saying that not only in scarce we find difficulty but also in excess. Same goes for organic search engine optimization. Everything just have to be the right amount and in the state of equilibrium.

Advantages:

1. The primary and foremost gain of search engine optimization is that it helps you in increasing the traffic to your website via various search engines by improving the visibility of your website to the public.
2. The utilization of search engine optimization ensures that your website stays lengthy and sturdy in the minds of the people. This technique truly helps in building a website for the extended term. Yes, the utilization of search engine optimization practice is unique and is in contrast to search engine selling where most websites weaken away.
3. The other big advantage with search engine optimization is that you need not spend any of your precious money to improve the traffic to your website; once all organic search engine optimization is the most effective method of obtaining a permanent and extended standing website. You earn without spending. Briefly, search engine optimization is more reasonable than any different means of improving website traffic.
4. With bound techniques like link building and meta tags in your web site, search engine optimization helps in gaining money in an powerful style. Link building is really a method where you’ll be in a position to obtain fast traffic to your website through cordial agreement with other fellow websites to popularize your website link and you come back back the favor by doing the same.

Disadvantages:

A variety of them are listed below.

* The largest disadvantage with the SEO method is that solely technical geeks can have the mastery over this. The concept of search engine optimization is to produce the relevant topics to the user who types in the particular word/phrase/sentence. So the owner of the website must be clever and capable enough to understand this stuff and move accordingly. He/she needs to outthink the public and produce keywords that are used frequently by most users.

* If the web site will not contain any precious resource or contents, then the use of search engine optimization is a waste as a result of traffic automatically decreases when individuals realize the website irrelevant.

* The other huge disadvantage with search engine optimization is that the owner must submit his/her directories on time and during a correct method. Any glitches in this will result in termination of the website.
This is often not the case with SEM.

The process of improving the quantity and quality of traffic to a website from search engines is referred to as search engine optimization (SEO). Search engine optimization techniques aim at improving the search engine ranking of a website so that the site appears in the top few search results on a search engine. Search engine optimizers target different kinds of searches that web users tend to perform. This includes image and video searches, text-based searches as well industry-specific searches. Search engine optimization is a niche area that includes keyword research, website traffic analysis and web content optimization involving the editing of web content, its HTML coding and building of links. Following is an outline of some of the search engine optimization techniques. Take a look.

Keyword Optimization: The search terms, which are used by web users to conduct online searches are known as keywords or key phrases. Keywords are used to describe the purpose and content of a website and enable the website to rank higher in the web search results. A good search engine ranking depends not only on the choice of keywords but also on their placement in web content as also their density. Keywords should best describe the topic and content in the web page and should generate relatively less number of search results after performing a search on Google. This means that they have less competition on the web and thus have higher chances of ranking higher in search engines. It is important to place the keywords in the title and the description in the web page. They should also be used throughout the page, especially in the introductory paragraphs and the closing lines of the content.

Link Building: A link is a navigation element that directs a user from one web document to another. Web pages should contain links from popular websites. The quality of incoming links is an important factor contributing to the page rank of a web page. Embedding relevant links within the web page content helps in fetching a higher search engine rank for a web page. The use of dead links, those which direct a user to an inaccessible page, should be strictly avoided. Google considers the outbound links from a website, as determinants of the quality of the website content. Internal links (links between the pages of the same website) make the search engines realize that the website is huge, thus making it a strong contender for a high search engine rank.

Website Design: Website design plays a major role in search engine ranking. It should be easy for the search engines to navigate web pages. According to experts, search engines prefer text to other graphic or multimedia formats. Websites using Flash or Javascript should make an HTML version of their website available for users. The contents of a left navigation bar are read before the main content by search engines. It is important for website developers to avoid placing excessive content on one page; instead, they should evenly distribute the content among well-structured and internally linked web pages. It is advisable to use topic pages containing articles that focus on that subject. It is believed that websites having more than 100 pages on the same topic have high chances of ranking better than their competitors. Also, it is important for a website URL to correspond with the page content. According to experts, it is essential for every website to have a site map. A site map is a page that has links to all the other pages of a website, thus helping these pages rank in prominent search engines.

Use of HTML Tags: Besides gathering user attention and improving web usability, HTML tags also play a vital role in search engine optimization. Title tags are used for displaying web page titles, which are the most significantly visible elements of web pages. Heading tags can be used for content intended for prominent display on a web page. Meta tags help the search engines in listing a website in their indices. They are inserted at the top of a web page following the title element. The meta description tags are used to influence the search engine crawlers, which support the tag. The meta keywords tags are used to reinforce certain important terms in the web page content.

Black Hat SEO: Attempts to improve search engine ranking in ways that are not approved by search engines are known as black hat SEO techniques. Using hidden text or hidden links in order to manipulate relevancy of web content is one of the commonly used unethical SEO strategies. An excessive use of links, or the embedding of unrelated links in web pages is another black hat SEO technique.

Search engine optimization strategies are central to online marketing and Internet advertising. SEO tips and techniques form some of the most effective Internet marketing tools. But one thing’s for sure; there should be no compromising for the quality of web content.

Google has recently rolled out its Farmer/Panda Update globally to all English-language Google users and has made a few minor updates with an estimated impact of 2% of U.S. queries.

Before, only the U.S. queries were impacted by the original algorithm update. However, now this change is live for all English queries worldwide. This means that both English speaking countries (for example searches on google.ca, and google.com.au) and English queries in non-English countries (like for a user searching using google.gr who chose to use English-language results) are included.

The initial launch impacted nearly 12% of queries in the United States, so with these in mind, we can predict that the impact for English-speaking searchers across the world may be similar.

In identifying relevant search results, Google has always utilized a number of signals. Some of these signals are found on the page itself (for example the text on a page), some are based on user behavior (such as gathering data about the loading time of pages by utilizing the toolbar data from users who access those pages), and some are on other sites (anchor text in links to a page).

Google has launched two modes for searchers to block specific sites from their search results in recent months. The first mode was a Chrome extension and the second was a block link directly in the search results that comes out once a searcher has clicked from the results to a site and then return to the search results. However, when Panda launched initially, they found an 84% overlap in sites that Panda has negatively impacted and sites that users had blocked with the Chrome extension.

Now, Google is using data about what searchers have blocked in “high confidence situations”. Though, this is a secondary rather than primary factor. Searcher’s blocking behavior may be used as confirmation if the site fits the overall pattern that this algorithm targets.

The impact of this update is seen to a wider range of sites. Google’s in charge of search quality, Amit Singhal, posted in his blog that “this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before”.

If you have been researching methods of improving your website’s search engine rank, you have probably come across “organic search engine optimization,” and you are curious to know how it differs from regular website optimization.

Organic search engine optimization is a method of website promotion that places an extreme emphasis on optimization with content. While other website owners are focusing on their coding and building weak links to their website, organic SEO-ers engage in long term website promotion. By putting in hard work while optimizing their websites, these organic SEO practitioners are ensuring that their websites not only climb to the top of search engines, but that they stay there for a very long time. In fact, how long they stay there and how high they rank is always entirely in the control of the organic practitioner.

The beautiful part of organic search engine optimization is its simple equation:

More time and hard work = higher search engine rank.

And it’s that simple. Work harder on your website promotion, put more hours into your organic SEO, and your website is destined to climb to the top of search engines. There is no way around it. Google rewards hard work just like a good master should.

If you’re still building weak links to your website and pasting articles onto your home page, it’s alright to stop complaining about your low search rank now because you have been informed of the problem. Pasting articles is lazy. Building weak links is lazy. Lazy work creates lazy websites that sit in the bottom of search results and rot! If you’re tired of being at the bottom, decide to move to the top with organic search engine optimization.

You can get started by writing or purchasing 100% unique optimized articles for your website. Be sure to write about topics your visitors will enjoy, and also be sure that your keyword density is around 2-8%, with 4% being a nice staple. Put each article on its own web page and fully optimize each web page. Do this for 20 articles and then you’ll be ready to move to the next level of organic website promotion.

Andre Zayas is a professionally syndicated author. Organic Search Engine Optimization [http://www.organicseospecialist.com]

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When most people search Yahoo! or Google for information, they tend to read the first page of results. A few may click two or three pages in — especially if they didn’t already find what they wanted — but very few people ever dig any further.

That is why search engine optimization has become an integral part of any business’ overall marketing campaign. If a business depends on Internet traffic and conversions, it becomes extremely valuable to be able to achieve high search engine rankings. While some business owners with a do-it-yourself mentality may be able to slightly increase their rankings, hiring a professional search engine optimization company will almost always produce better results.

There are various ways to find the right search engine optimization company for your business. When considering candidates, keep these things in mind and a clear choice should be apparent:

How Long Has The Search Engine Optimization Company Been In Business?

Unfortunately, search engine optimization has become a popular buzz term of late. This means that every web designer and Internet marketer on the planet is jumping on the bandwagon and attempting to incorporate search engine optimization into their list of services. Most of these professionals know enough about search engines to be able to boost rankings in the short term.

You have to be careful though. Many of these inexperienced marketers may use quick fixes or even illegal tactics to initially boost a company’s rankings like comment and alt tag stuffing or invisible text. A search engine optimization company who has been actively working in the market for more than two years will be aware of the limitations of these tactics and will most likely avoid them.

Successful organic search engine optimization campaigns consist of a lot of time, hard work and innovative marketing techniques. There are no quick fixes that are going to sustain rankings over time.

Ask For Examples Of Their Work

Obviously, if a search engine optimization company has had successes in the past with other clients, they will be more than happy to share. If you are interviewing a company who will not release their client information or simply cannot qualify the claims that they are making, then they are not worth pursuing.

That being said, search engine optimization is an extremely fluid form of marketing. Besides the tactics used, results can depend heavily on which keywords are targeted, the marketing budget applied to the optimization and the length of time the search engine optimization campaign has been in place. It is much more difficult (and expensive) to target a broad term like “real estate” than it is to target a localized keyword like “Denver real estate.” So judge a company’s results carefully.

Review A Proposal

If you have a search engine optimization company that you feel would be a good fit for your business, ask them for a proposal. Based on your monthly budget, what changes would they recommend for your website and what proactive content marketing do they recommend? Reviewing these strategies will not only give you a good idea as to whether or not they know what they are talking about, but it will also let you know that they are able to customize a plan particularly for your industry.

Search engine optimization is an ongoing marketing commitment. Efforts completed in the first month may not truly pay off for another few months. True organic search engine optimization has a residual effect — building upon itself month after month until the desired rankings are achieved. After that it becomes an effort in maintaining that ranking and keeping competitors at bay!

Summary: Choosing the right search engine optimization company for your business can be a daunting task. Following these tips when researching candidates will help you narrow your choices and successfully partner with the right one.

To get started with a search engine optimization strategy for you company contact the professional search experts at Whoast.com today.

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As computer experts, we really need to maximize the resources and opportunities open to them, they utilize several strategies. Among these social media strategies are Conversion rate optimization and the more famous Search Engine Optimization or SEO. The most efficient of these strategies however, is commonly known as the social media optimization which in effect carries out a manner of social audit of your site to specify the usefulness of its social attributes, if there is.

It can also aid you in acquiring to have an idea what kind of attributed ought to be destined on your web page to ensure that it builds a stellar interaction resources between the clients and the business and the audience to the website. The secret issue is participation and interaction.

There are certain components which enhance the interaction and some of the ways this can be achieved include:

Blogging: A blog denotes as a plain means of giving freedom to the audiences to supplement a response to a certain content which you have supplemented on a web page. All you have to execute is to write a particular article of internet and allow visitors, clients and audiences to read after which that can plainly write their reactions which will be visible instantly. It can be updated on a regular basis to supplement crucial news and updates for the audiences and visitors.

Bookmarking and Tagging: When an audience to your website simply likes what is on your website in relation to the information or the interesting content, he requires to have a means of making sure that he does not lose the contact information and also give freedom to the individual to come up with an immediate connection back to the website if needed.

RSS Feeds: When you supplement RSS feeds on your website, subscribers will have the chance of acquiring quick updates whenever there is an incorporation made to the content of your website.

Videos and Images online: You can be able to enhance your website by incorporating videos in the form of podcasts. This basically helps in the social media optimization and you can be able to build videos on social media websites and then incorporate them to your website.

Discussion forum: This supplements a stellar opportunity for linking between the customers and the audiences and between audiences as well. You have to be reminded that social media optimization is not only a two way relationship and vice versa. On the other hand, Social media optimization ensures a link between customers to another customer.
Meanwhile, there are new guidelines incorporating social media optimization. For a lot of years now, Search Engine Optimization for the websites is tailored into fine art together with the business devoting their significant effort in order to specify the finest and magnificent practices.

To add, the companies have boost up the essence of search engine optimization for modifying the website performance in terms of the organic search engine listings. Aside from that Search engine optimization, a new term for social media optimization that is somewhat similar to social media networking have evolved strongly that is now being supplemented to the customers.

The fundamental idea behind search media optimization is plain and simple and this is implemented in order to come up with changes while optimizing a website. Ergo, it is this manner can be easily linked to more visible searches involving social media on search engines that are customized that are basically incorporated in the significant posts on podcasts, blogs, and vlogs.

Basically, there are five fundamental guidelines while performing search engine optimization for website of a client such as:

Modifying your link-ability: There are other website that is stagnant as they update their website very rarely in terms of the website content and is simply utilized for storefront and “branding”. In the event of optimizing a certain website destined for social media content composition, it is very essential to boost up the link-ability of the content. Incorporating blog would basically come out to be a magnificent step since an individual may see some other ways like creating the white papers or thought pieces or by plainly enhancing the content writing.

You have to make tagging and bookmarking easy: You can also be able to incorporate content attributes like quick buttons that make tagging pages method a lot easier. Aside form this, it is essential for social media optimization to ensure that the pages must contain tag lists that are relevant together with the pages tagged on the popular social bookmarking websites.

Aid the content to travel efficiently: As compared to search engine optimization, social media optimization and search media advertising is not only about coming up with particular changes and enhancements to the site. If in any case you have social media content writing that comprise audio files, and then submit it to websites that are relevant that would aid the content to travel more and attract the links back to your website in an efficient manner.

Inbound reward links: Inbound reward links are the supreme and dominant denoting increase and emergence in the search engine results as well as the rankings and thus are regularly utilized as barometer in order to attain the blog’s success. And in order to hearten and supplement confidence to other blog posts it is a must for you to come up with an easy process as well as award with clear rewards. By taking advantage and using permalinks in terms of rebuilding, the present listing of blog linking on sites supplements visibility for those individuals who are practically linked towards you.

Encouraging the mash up: In this realm of correlation, an individual must be truly unwrapped while giving freedom to other people selecting proper content destined for your website. The concept of youtube of supplementing a code that is solemnly engraved and then soon pasted in order to acquire access to the videos that are embedded from the website has practically boosts up their expansion. And by simply syndicating the content with the help of the RSS would also makes it a plain way for others in order to build the mash ups that will basically drive the prospective traffic to your website or may help the content that is present on the website.

Social Media optimization has been a deciding factor by which you can be able to anticipate the path on your road to success. All you have to do is to have proper devotion and discipline and try to maximize the optimum resources that Social Media Optimization can bring you.

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines – results that were comprised of nothing but other websites. However, in the middle of May 2007, Google began rolling out its new “Universal Search,” something it had been working on behind the scenes for several years. This new search option may have long-term repercussions for every search engine optimization company in the industry if it is something that is preferred by the public at large and if it becomes the standard going forward.

What is Universal Search?

Someone using Google’s Universal Search will find that a query brings back results that encompass not only web pages, but also videos, blogs, images, news articles, and other media available online. While Google already had in place options for searching each of these areas individually, many searchers did not notice those options or did not know how to use them, a phenomenon that became known as “invisible tabs.”

With Universal Search, there’s no need to select a separate menu item – the search will return results that encompass many different types of media. For example, a search for “breakdancing” might bring up not only web pages about breakdancing, but also blog posts about it, videos showing technique, and news articles about it. It would not, however, give you the reason why you were wearing parachute pants and trapped in the eighties.

However, Universal Search hasn’t been rolled out fully yet. Currently, certain terms will give Universal results, while other searches will remain the same as before. This is a classic Google move – roll something out gradually, see how it plays in the public eye, and then decide what to do from there. Basically, Universal Search as it exists right now is very likely to change, depending on user feedback.

And if the limited queries that now return Universal Search results do not garner positive responses, it’s likely that Google will revert to its previous, webpage predominated results. They obviously don’t want to lose market share, and they already learned a valuable lesson not long ago when they released a new algorithm that was poorly received and which was subsequently dialed back.

What are the Benefits of Universal Search?

Universal Search brings several benefits to searchers. A searcher no longer has to specify the media he or she is looking for – one keyphrase search will cover everything. And the results from a search will be more comprehensive in many instances, giving a well-rounded picture to the searcher that may include better information than would previously have been found in a search of just one type of media.

What are the Drawbacks of Universal Search?

The problem with Universal Search is that it can muddy the results, and it can also introduce irrelevant results that a searcher cannot use. A search for “Paris Hilton” (ever heard of her?) will bring up news, videos, and other information about the heiress. But it will also bring up a map of the city of Paris showing locations of Hilton hotels, something most searchers that typed that exact phrase probably did not have in mind. Plus, 28% of Internet users are still using slow dialup connections (1), according to RVA Market Research. Many of these people are likely not interested in videos or other results that require much bandwidth, and such users may turn away from Universal Search entirely – there are, after all, other search engines. No, really – there are.

In addition, there is no way to turn off Universal Search; as it exists right now, it is part of the standard “Web” search, eliminating the ability to simply search web pages and introducing a new wrinkle in search engine optimization efforts. Now, a website is competing not only with other websites, but also with all the other media that will be included in the results that an average searcher sees. And Universal Search makes it difficult for Google itself to determine the relevance between different types of media, since the factors that determine a web page’s relevance are much different than those that would determine a video’s relevance, for example.

What Can You Do Now to Make Sure Your Site Is Ready to be Found in a Universal Search?

Clearly, Universal Search will change how an SEO campaign is run if it catches on. But this is a real if – users’ search habits are hard to change overnight, even if you are Google and you essentially define what searching is and how it works. If it does catch on, you’ll need to analyze the industry you are in and figure out which types of media might be most important for you. For example, if you are a real estate firm, images of the buildings and homes you are selling might become a very important part of your site, and so you will want to focus on adding alt tags to each image so that not only does your site show up for certain keyphrases, but your images do as well. If you are a business services firm, you instead might want to focus on news items produced by your company – press releases and white papers – and make sure that those are available to search engine spiders and optimized for critical phrases.

If you are working with an outside search engine optimization company already, now is the time to ask what they plan to do in regard to Universal Search. Your search engine optimization company should at least have an awareness of the magnitude of this new way to search on Google and should be able to present you with some sort of plan of attack, even if they plan to wait to embark upon the plan until they know for sure that Universal Search is going to catch on. If you are looking into hiring an outside search engine optimization company to launch a new campaign, the same holds true – ask your contacts at the firm how they are planning to handle Universal Search. They should at least be familiar with the concept and have a general outline to present to you.

Conclusion

If you thought that it was just Google that was working on what it calls Universal Search, think again. Yahoo, MSN, and Ask, as well as several minor search engines such as A9, are all working on their own versions of a universal search that will display different media types. These versions are currently still in the testing phase, but they could be rolled out at any time. What all this means for you and your search engine optimization company is that the face of SEO will be changing dramatically over the next several months – or it won’t. Only time will tell.

1http://www.birds-eye.net/directory/statistics/2007.htm – Accessed June 2007

(c) Medium Blue 2007

About the Author

Scott Buresh is the CEO of Medium Blue, a search engine optimization company. Scott has contributed content to many publications including MarketingProfs, ZDNet, WebProNews, Lockergnome, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld, serves local and national clients, including Boston Scientific, Cirronet, and DS Waters. To sign up for a free month of Medium Blue’s SEO program, visit MediumBlue.com.

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Social Media Optimization is associated with search engine marketing, but differs in that the primary focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful Social Media Optimization.

Social media optimization is similar to viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites.

It is still very much in its infancy and is only one element of being everywhere online. Social Media Optimization is essentially based on quality, or how good is my content?

It presents businesses with a way to connect and interact with their customers and prospective customers that was never available to them before. It is interacting with consumers wherever they are online and in whatever format they want the interaction to take place.

Social media optimization is all about creativity, finding creative ways to get your message out there and using creative tools to have your content easily found, distributed and shared online. It is about improving the linking structure of your website to make it highly visible in social media searches.

Social media optimization is the latest buzzword that is capturing the attention of webmasters and is simply the practice of ensuring that a website, article, or video is primed to become a part of the social media network. Social media optimization is utilizing these social media sites and the social media networks to popularize a product, a service, an organization or a concept.

It’s an excellent technique for website promotion and gives your Website and business more visibility and instant results. It is the process of distributing your content across all available Social Media networks and enhances your internet presence by effectively using these media, including social networking, social book marking, blogs, wikis, groups, and other social sites.

Social media optimization is driven by the technology of Web 2 and is all about forming groups of like- minded people and sharing information. Social Media Optimization is more than just writing content for the purpose of garnering links to your website.

It’s about optimizing your pages to help them connect with online communities and is defined by Wikipedia as a way to optimize websites so they would be more easily connected or interlaced with online communities and community websites.

According to Wikipedia: Social media marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others.

Social media optimization (SMO) and Social Media Marketing strategies are employed by empowered Search Engine Optimization to promote the site through the use of networking in social bookmarking, social networks, video sharing sites and photo sharing sites.

Social media optimization is a set of methods for generating publicity through social media, online communities and community websites.

The evolution of social media optimization will take some time in coming and has yet to reach its full potential but has the opportunity to replace Search Engine Optimization as one of the top Internet Marketing strategies in use today.

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So how do you do this?
Its not quite as simple as many people believe. I am constantly being asked ” I have just had a website built but do not appear on Google.” Well firstly type in the URL (web address) of your website, if you still do not come up then your site has not been indexed. If your website does appear then previously when you said “I do not appear in Google” what you meant is you typed in a keyword (a word related to your product/service) and your website did not appear in the top few pages. To be honest, this is very unlikely to happen. Unless you are selling a very unique product with very little competition then your website is likely to be on page 23 or worse!