How to Use YouTube to Market on a Budget – Online Video Marketing For Your Business

By Lolita Davis

In order to build business awareness and ultimate success, every company must have an online marketing campaign with individual goals for promoting their product or service. Some companies may be trying to promote brand awareness. Others may try to promote a particular product or drive sales to their retail store or website.

YouTube can also be used for other purposes than just sales. You can incorporate YouTube as part of your product or customer support mix, use videos for product training, and even for recruiting and employee communications.

Anything you can say in person or to a group of people, you can say in a video and distribute it via YouTube. Here are a few ways in which YouTube video marketing is most beneficial to add to your business marketing mix:

YouTube For Brand Awareness

Online videos are better at promoting brand awareness than traditional TV ads. A Millward Brown study found that online viewing led to 82% brand awareness and 77% product recall, compared to just 54% brand awareness and 77% product recall, and 18% product recall for similar television ads.

Experts believe this is because online viewers are more engaged and interactive watching videos than passive television viewers are with TV ads.

YouTube For Product Advertising

To promote a product, you want to show the product in your advertising, as Nike did with its clips for Tiempo Ronaldinho shoes. You can show the product in action or used as part of a demonstration or tutorial. Make sure you include plenty of close-up product shots and links back to your own website-where more product information is available.

YouTube For Retail Promotion

Promote your companys’ retail store. These videos can be general in nature ( which gives the videos a long shelf life), or more specifically targeted to short-term promotions i.e. “check out this weekend’s specials!”

Make the video informative, and you stand a better chance of grabbing eyeballs.

YouTube For Direct Sales

Show the product in action or provide a clip of the service in question, and then ask for the sale by directing the viewer to your website. One of the best ways is to showcase the product in an instructional video – the online equivalent of an “old-school” informercial.

The key to converting eyeballs to dollars is to generously highlight your company’s website address or 1-800 number within the body of the video. Put the contact information at the front of the video, at the end of the video, and overlaid at the bottom of the screen during the body of the clip. Make sure it’s easy for interested viewers to find out more information about your product or place an order.

YouTube For Product Support

YouTube is not only for generating new business, it can also be used to support your existing customer base. Consider some of the most common customer problems and questions, and produce one or more videos addressing those issues. If you can help you customers help themselves, you provide them with a useful service and reduce your company’s support costs – all with a free video.

For example: if you record a short video demonstrating how to put one of your racks together and post that video to YouTube, you can direct your customers to that video if they have problems. For that matter, you can embed the YouTube video into your website, using YouTube to host the video.

YouTube for Product Training

You have a new product and your company sales force to train. How best to reach them? Consider using YouTube. Create a series of short video training series, upload them to YouTube (make it a private video so that it won’t be viewable by the public) and provide access to all of your company personnel. Sales force personnel can watch the videos at their leisure, without losing valuable sales time trekking back to the office for training. You save money, your salespeople save time, and you create an archive of product information that anyone can access at any time.

YouTube For Employee Communications

Use YouTube for your company communications. Instead of holding a big company meeting for the CEO to give his annual state of the company address, record the speech and post it on a private channel on YouTube. Employees can watch the CEO give his address from the comfort of their own desks, while they’re on the road, or even at home.

Instead of sending impersonal memos via email, use YouTube to get information out there in near-real time, with all the benefits of a face-to-face communication.

YouTube For Recruiting

Finally, don’t underestimate YouTube as a recruitment tool for new employees. Post a company welcome video on YouTube and make it public. You can link to the video from all your recruiting materials, even from any traditional ads you place. Don’t limit yourself to a single long puff video: produce separate videos for individual departments, as well as to illustrate company values, employee benefits, and company facilities.

There are a lot of ways your company can make use of YouTube videos – from traditional brand and product marketing to customer support and employee communications. Everything you post on YouTube is completely free of charge. Don’t be afraid to get started, even if your first videos are modest with little budget behind them. YouTube makes it easy to dip your toes in the water; you can’t reap the benefit until you get online.

Are You Interested In Building Your Business On A Budget? *Free* Advanced Marketing Strategies, Techniques, and Tools. Go to: http://www.LolitaDavisBlog.com.

Article Source: http://EzineArticles.com/?expert=Lolita_Davis

http://EzineArticles.com/?How-to-Use-YouTube-to-Market-on-a-Budget—Online-Video-Marketing-For-Your-Business&id=3208391

YouTube Video Optimization Tips to Achieve Top Search Engine Rankings

By Brandon M Leibowitz

YouTube has become a dominant force in on the web. According to comScore, in March of 2008 over 11.5 billion videos were watched by 139 million Unites States viewers. YouTube has become one of the top viewed websites in quite a short time. Google’s purchase of YouTube shows us how valuable of a tool YouTube is and the potential it has. YouTube videos are starting to show up on Google natural search engine results, surpassing the top spots. A YouTube video properly optimized can outrank sites such as Amazon and EBay. This is an internet marketer’s dream tool and it is so simple to use. This is why you must properly optimize your YouTube videos.

A good starting point for YouTube optimization is to make videos that are short, sweet, and straight to the point. People want instant gratification, not wanting to sit around watching a 30 minute video on how to use a cell phone headset. Videos should be kept to a few minutes to reduce production time, upload time, and download times. Have a script prepared so you do not mutter or stumble upon your words. Film the video in the highest quality format you can. Crisp, clean videos will receive more attention than grainy, hard to see videos. Do not make videos private and always allow for comments. This user interaction can help increase video views and move you up the YouTube video rankings. Using Annotations, text boxes in your video, can help deliver your message or promote your website or company. Make sure not too over use annotations as they can become annoying and distracting from your videos main purpose.

Since the search engine spiders cannot read or comprehend videos you must use the text fields to optimize your videos appropriately. This means doing keyword research and making sure your keywords appear in the title, description, and tags of your video is imperative to a successful YouTube marketing campaign. Maximize on the amount of text you can have in these fields. More text means a better chance of someone finding and clicking into your video. Make sure you use original titles and descriptions otherwise your video will get lost in the millions of videos with similar names. Original content is what YouTube wants to see. The more originality you add the better off you will be. You also want to have a user name with your brand or website name so it is easily remembered.

You have to put everything into perspective to increase views, as the average video only receives one hundred views annually. According to YouTube guidelines there are many factors that influence rankings and can help optimize your videos. These include the video title, the description, tags, incoming links, comments, subscribers, ratings, playlist additions, flagging, embeds, shares, age of video, channel views, subscribers, views, and the number and quality of sites that host or point to your video. You want to interact on YouTube by watching other videos, commenting, subscribing, creating channels, and making friends. Interaction helps with the viral marketing, where one person tells another person about the video. This person tells five others and so on. Doing this will increase your video network and views. All these factor into ranking high for YouTube optimization.

If your video appears on an outside website you want to make sure that it is relevant and appropriate for your video. Each time your video is viewed from an outside source it still counts as a view, so keep posting your videos on blogs and other sites. Basically, you need links from outside pages leading to your YouTube videos. You want the links to have strong anchor text, meaning that the link leading to the video contains keywords related to your video.

To increase your videos views, subscriptions, and favorites you can send out an email blasts, place your video on your website and other websites, engage in the community, build a following, connect with other members, provide valuable content, participate in social networking sites. Basically the Web 2.0 created a heaven place for video sharing. Your ultimate goal should be to reach YouTube’s homepage under Spotlight, Most Viewed, Most Discussed, and Top Favorite Videos.

You can submit your video to the major video sites at once using programs such as Tube Mogul and Traffic Geyser. These software programs submit your video to all the major video sharing sites for you, saving time and energy. Simply enter the tile, description, and tags for your video and it will appear on all the major video sharing sites. They offer analytics and tracking for your videos in one place making it easy to analyze and tweak your videos.

The best analytics would have to be the one given to you for free, YouTube Insight. This will give you all the stats and detailed information you could ever ask for. With Insight you can see how many page views you have, how popular it is, where people found your video, what country people watching your video are from, what sections of your video are most watched and least watched, and so much more. This statistical data should help optimize your current video and plan for future videos. There are many articles written about YouTube Insight and how to take advantage of it. I suggest reading up on these.

There is a program called video tube automators, which is designed to build hundreds of YouTube accounts so you can view, comment, subscribe, and vote on your own videos. This run into the black hat area of marketing and is seen as spam. This is unethical and can get your account permanently banned from YouTube.

Monetizing your YouTube videos is quite easy. You can easily set up your Ad Sense account in accordance with YouTube so you can start receiving money every time an ad is clicked next to your video. The main source of income from YouTube comes from the fact that you can show product reviews and sell features that could not be described in words. Electronic gadgets are a perfect match for YouTube video reviews.

Brandon Leibowitz is a professional search engine optimization consultant. His knowledge is extremely valuable in this area of expertise. He can successfully convert any site into one with top search engine rankings! Read Brandon’s SEO and SEM Blog.

Article Source: http://EzineArticles.com/?expert=Brandon_M_Leibowitz

http://EzineArticles.com/?YouTube-Video-Optimization-Tips-to-Achieve-Top-Search-Engine-Rankings&id=2675820

You Could Make Money on YouTube

YouTube is a website through which you can upload as well as share videos with other users over the internet. This popular website was introduced in 2005. It is believed to be one of the biggest services available online. But the question that arises in our mind is that how can we make money on YouTube? Well, this is where the content of this article comes to play. Here, I will discuss about the different ways through which you can make money on YouTube. So let’s check them out:

* You can include premium partner’s videos on your site or blog. This is considered to be one of the ideal ways through which you can make money on YouTube. All you need to have is a Google Adsense account. Just log in and get hold of the code for “video units”. You may build a YouTube Video Player followed by customizing it according to different categories, content providers and key words.
* Another viable way using which you can make money on YouTube is by running affiliate ads on your YouTube videos.
* You may even start off with a video site or blog that features different YouTube content. These sites and blogs may be anything starting from craft tutorials to animal videos. Next, you need to run relevant affiliate programs and ads on your site or blog to start churning dollars.
* To make money on YouTube you can provide quality video content on routine basis. It’s not as hard as you think.
* Why not start off by accepting direct ads on your YouTube content? If you start off by uploading your personal videos on routine basis and get hold of decent followers in the process, you can look forward to accept direct ads on your videos.
* Try boosting your sales through YouTube videos. If you sell a product on an online shop and you succeed in complimenting your listings with YouTube videos, then it may come to your help. You may also link your sales page with YouTube as it helps in alluring video viewers visit your sales page.

Read more: http://www.articlesbase.com/online-business-articles/you-could-make-money-on-youtube-1469692.html#ixzz0oXWyaXyT
Under Creative Commons License: Attribution

How to Use Youtube to Drive Massive Traffic to Your Site

By: Dan Lok

Copyright (c) 2008 Quick Turn Marketing International, Ltd.

Everybody’s talking about web 2.0 or how to use new traffic strategies to drive more people-rather, buyers to your web sites.

And today, I’m going to show you a very powerful to do just that, without spending a dime (well, maybe a few dollars).

What am I talking about?

YouTube.

Now you should know YouTube pretty well. But allow me give you some facts:

Fact #1: YouTube went from ZERO to 4,000,000,000 MONTHLY visitors within 3 months. And it’s still growing by a staggering rate each day.

Fact #2: In 2006, YouTube won Times Magazine’s “Invention of the Year.”

Fact #3: YouTube is in the Top 5 most valuable web properties in the world.

Fact #4: YouTube features videos from hundreds and thousands of members, and has made MANY people famous.

Fact #5: And get this-more than 75,000 new videos are uploaded every, single day (you see that right.)

Fact #6: Last but not least-YouTube serves up to two hundred MILLION clicks daily.

What does that mean to you as a marketer or an Internet entrepreneur?

Well, it only means there’s a HUGE amount of traffic ready to be tapped into if you know how to use YouTube to drive more visitors to your web sites.

We’ll discuss how you can use YouTube to drive massive views on your web sites in a while.

But first, “What makes a good YouTube video?”

If you notice, a lot of the videos on YouTube are made by amateurs.

They’re usually not professionally filmed videos.

But that’s what makes YouTube attractive, isn’t it?

These videos are not really professional, and most of the time “RAW”, but it’s realistic.

Sometimes, they are just THAT much more interesting because they’re not really perfect.

To answer our previous question, I’ll reveal some of my ideas here.

You see, I’m actually in the process of developing some of my videos to be uploaded on YouTube and use them to drive traffic to my web sites (there’s a ’science’ to it¡K as some of my clients have proven time and again with their YouTube videos).

Here’s what I learned:

YouTube Strategy #1 – Your videos should be short. These shouldn’t be long movies, as people are busy and look for instant gratification most of the times. No more than 3 to 4 minutes.

YouTube Strategy #2 – Then, you’d want your web site URL at the bottom of your videos, so people can see it.

YouTube Strategy #3 – Next, this is IMPORTANT: Think of some ways to make your videos viral. See, people on YouTube are constantly on the mindset of: “If I like a video, I’ll like to pass it to my friends.”

So you want your videos to have some, one or ALL of these characteristics:

- Some of the videos I see pass around are usually FUNNY. Well people love to laugh. They love to make OTHER people laugh. So if your video’s funny, it’s got humor, people are more likely going to pass it on to their friends.

- Something really weird.

- Something really shocking.

- Something really gross.

- Something just, SHOCKING (again). People love to pass those around.

- Something really interesting.

- Curiosity is ALWAYS good.

- A demonstration is great (especially for targeted traffic). Let’s say you have a product, you can show people how it works with your video. Give them a peek at what’s in it for them inside.

- Something sexy (can you miss this?).

- Something personal, it could be your own story.

I mean¡K there’s so much you can do!

There’s an incredibly huge potential with YouTube.

I suggest you open your mind and at least look into how you just MAKE SOMETHING (again, doesn’t have to be perfect) to feature on it.

Plus, a lot of these things are COMMON SENSE!

You don’t have to buy any products to learn how to make videos people talk about. You see, what do you think would make a good video YOU would want to pass on to your friends?

Write them down, choose one of them and be your own producer for the first time if you haven’t (trust me, it’s fun too).

If you have, can you figure out how to benefit from some of the strategies mentioned above?

Go on there, make a video for traffic purposes or simply for demonstration.

Of course we’re barely scratching the surface of what you can do with YouTube. If you can get a little creative, there’s a LOT more you can do on this amazing place.

About the Author

A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. If you’re ready to take your online business to the next level, go to:
http://www.websiteconversionexpert.com/more.html

(ArticlesBase SC #524704)

Article Source: http://www.articlesbase.com/ – How to Use Youtube to Drive Massive Traffic to Your Site

YouTube Video Optimization Tips to Achieve Top Search Engine Rankings

By Brandon M Leibowitz

YouTube has become a dominant force in on the web. According to comScore, in March of 2008 over 11.5 billion videos were watched by 139 million Unites States viewers. YouTube has become one of the top viewed websites in quite a short time. Google’s purchase of YouTube shows us how valuable of a tool YouTube is and the potential it has. YouTube videos are starting to show up on Google natural search engine results, surpassing the top spots. A YouTube video properly optimized can outrank sites such as Amazon and EBay. This is an internet marketer’s dream tool and it is so simple to use. This is why you must properly optimize your YouTube videos.

A good starting point for YouTube optimization is to make videos that are short, sweet, and straight to the point. People want instant gratification, not wanting to sit around watching a 30 minute video on how to use a cell phone headset. Videos should be kept to a few minutes to reduce production time, upload time, and download times. Have a script prepared so you do not mutter or stumble upon your words. Film the video in the highest quality format you can. Crisp, clean videos will receive more attention than grainy, hard to see videos. Do not make videos private and always allow for comments. This user interaction can help increase video views and move you up the YouTube video rankings. Using Annotations, text boxes in your video, can help deliver your message or promote your website or company. Make sure not too over use annotations as they can become annoying and distracting from your videos main purpose.

Since the search engine spiders cannot read or comprehend videos you must use the text fields to optimize your videos appropriately. This means doing keyword research and making sure your keywords appear in the title, description, and tags of your video is imperative to a successful YouTube marketing campaign. Maximize on the amount of text you can have in these fields. More text means a better chance of someone finding and clicking into your video. Make sure you use original titles and descriptions otherwise your video will get lost in the millions of videos with similar names. Original content is what YouTube wants to see. The more originality you add the better off you will be. You also want to have a user name with your brand or website name so it is easily remembered.

You have to put everything into perspective to increase views, as the average video only receives one hundred views annually. According to YouTube guidelines there are many factors that influence rankings and can help optimize your videos. These include the video title, the description, tags, incoming links, comments, subscribers, ratings, playlist additions, flagging, embeds, shares, age of video, channel views, subscribers, views, and the number and quality of sites that host or point to your video. You want to interact on YouTube by watching other videos, commenting, subscribing, creating channels, and making friends. Interaction helps with the viral marketing, where one person tells another person about the video. This person tells five others and so on. Doing this will increase your video network and views. All these factor into ranking high for YouTube optimization.

If your video appears on an outside website you want to make sure that it is relevant and appropriate for your video. Each time your video is viewed from an outside source it still counts as a view, so keep posting your videos on blogs and other sites. Basically, you need links from outside pages leading to your YouTube videos. You want the links to have strong anchor text, meaning that the link leading to the video contains keywords related to your video.

To increase your videos views, subscriptions, and favorites you can send out an email blasts, place your video on your website and other websites, engage in the community, build a following, connect with other members, provide valuable content, participate in social networking sites. Basically the Web 2.0 created a heaven place for video sharing. Your ultimate goal should be to reach YouTube’s homepage under Spotlight, Most Viewed, Most Discussed, and Top Favorite Videos.

You can submit your video to the major video sites at once using programs such as Tube Mogul and Traffic Geyser. These software programs submit your video to all the major video sharing sites for you, saving time and energy. Simply enter the tile, description, and tags for your video and it will appear on all the major video sharing sites. They offer analytics and tracking for your videos in one place making it easy to analyze and tweak your videos.

The best analytics would have to be the one given to you for free, YouTube Insight. This will give you all the stats and detailed information you could ever ask for. With Insight you can see how many page views you have, how popular it is, where people found your video, what country people watching your video are from, what sections of your video are most watched and least watched, and so much more. This statistical data should help optimize your current video and plan for future videos. There are many articles written about YouTube Insight and how to take advantage of it. I suggest reading up on these.

There is a program called video tube automators, which is designed to build hundreds of YouTube accounts so you can view, comment, subscribe, and vote on your own videos. This run into the black hat area of marketing and is seen as spam. This is unethical and can get your account permanently banned from YouTube.

Monetizing your YouTube videos is quite easy. You can easily set up your Ad Sense account in accordance with YouTube so you can start receiving money every time an ad is clicked next to your video. The main source of income from YouTube comes from the fact that you can show product reviews and sell features that could not be described in words. Electronic gadgets are a perfect match for YouTube video reviews.

Brandon Leibowitz is a professional search engine optimization consultant. His knowledge is extremely valuable in this area of expertise. He can successfully convert any site into one with top search engine rankings! Read Brandon’s SEO and SEM Blog.

Article Source: http://EzineArticles.com/?expert=Brandon_M_Leibowitz

http://EzineArticles.com/?YouTube-Video-Optimization-Tips-to-Achieve-Top-Search-Engine-Rankings&id=2675820

Youtube Marketing

By: Boone Swann

What is marketing with YouTube?

It is the process of strategically placing your content on this free, user-driven media site and doing so for the purpose of increasing and promoting your own sales. In a competitive market, YouTube has emerged has a new tool in viral marketing, but if you don’t know how to use it properly – the process may backfire, or simply slide your campaign into oblivion. It’s an emerging trend, and something that many companies are now looking to take advantage of.

So, what is the appeal of marketing with YouTube? There are several things happening in this realm that are worth taking note of:

Product Advertising That’s Consumer Driven

Similarly to television’s product placement, YouTube allows for user generated videos to include products, services, anything at all that will be seen by hundreds of thousands of users, whether it’s done intentionally or not. If a popular user video makes use of a certain brand of webcam or keyboard, and it’s seen in the video being used or having its features demonstrated even almost accidentally, that product has still been exposed to hundreds of thousands of eyes – essentially, it’s free advertising. Recently, companies such as Nokia have seen this trend and have partnered up with influential bloggers in order to promote their own products.

Entertaining Advertising Content That’s Brand Driven

As fewer young people watch television and move toward the internet for their entertainment options, advertisers have the option of creating entertaining media spots to market their product – a kind of ‘unintentional-intentional’ advertising. For example, Nike created a “home video” of a famous soccer star practicing his moves while wearing new Nike gold shoes. Although the spot didn’t look like a commercial, the clip was downloaded 3.5 million times off YouTube. That means an incredible number of Nike’s target market for those shoes saw the clip, providing Nike with nearly free exposure. More brands will likely develop these entertainment-driven advertisements as the marketing trend continues.

Advertising Campaigns That Are Word-of-Mouth Driven

If a company does something that’s really unique online, and it involves video in any way, it’s going to end up on YouTube. And what will the viewers of these videos do? They’ll tell their friends or email the video to them. Say they send it to 6 people in one day, and those 6 people send it to 6 more people the next day. The day after that, 36 people are sending the video to 6 more people each. That’s 216 hits in three days, originating from one person. Imagine how many visitors you’d have with 100 users viewing the video on the first day, or 500. As the number of visitors increase, that’s going to result in several hundred thousand people seeing your ad online in just a few short days. Chevrolet is one success story with this kind of YouTube marketing, having achieved around 4 million hits on its regular website after creating a campaign based around allowing users to create their own spoof ad and placing it on YouTube.

Although the viral marketing trend is in its relatively early stages, the drive forward on YouTube marketing only seems to be increasing. It should only be a matter of time before advertisers realize the high impact this kind of marketing now has on many of their target demographics.

(*IMPORTANT: You may reprint this article as long as you keep this author’s resource box intact and all links clickable.)

ABOUT THE AUTHOR: Learn how to make money at home from top online marketers who make $30,000-$100,000 monthly. Find free affiliate programs and affordable web hosting and start making money online from home now.

About the Author

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Article Source: http://www.articlesbase.com/ – Youtube Marketing

Youtube Video Marketing Strategies

By: John DeLellis

YouTube Marketing is all part of the viral marketing phenomenon; we all see this phenomenon leaking into aspects of every day life, email, on our favorite television shoes and on social networking sites… But how can your business capitalize on social networking sites like YouTube to get your message out there circulating amongst your target market.  YouTube marketing is an incredible method to make contact with more people and promote your business and network worldwide.  It’s been said that one of the most successful approach for long term YouTube marketing is through your relationship with your Subscribers.  YouTube marketing is a wise strategy for marketing if you have a low budget.  Youtube marketing is an excellent way to get traffic onto your website.

YouTube today is comparable to Google a few years ago: easy to dominate your chosen niche IF you know how.  YouTube is a great resource for this because you can use this free tool to host, stream and create the player for your website, making about half of the hurdle to using video a no brainer.  With YouTube Marketing, think of it as combining your video with keyword targeted content to utilize the search engines and web 2.  On average, people spend more time on Youtube than any other website during the day including Google.  Make Money Online with Videos? Believe it or not, but now you can make money online creating home made videos and uploading them to YouTube.  If you haven’t yet tried YouTube marketing you’re very definitely missing out on tons of potential traffic.  I also really like the idea of using the YouTube to create more of a personal touch.

There are a number of marketing techniques you can apply to your home business to generate as much traffic as possible.  Internet marketer usually utilizes all the traffic generation methods available.  You could integrate sub-headline to your video that would display your website URL, so if your video goes viral and ends up on other people\’s sites you will get a lot more traffic.  YouTube marketing has the potential to take your blog or website traffic to the next level.

If you want to sell or promote a product or service, using YouTube marketing is one of the best avenues for effectively reaching the audience you desire.  Another benefit of YouTube marketing is that people can take your video and paste it into their own website which gives you even more exposure and traffic.  Importance of YouTube promotion can be gauged from the fact that YouTube marketing is also being employed in the political arena by presidential candidates.  One benefit about YouTube marketing is that it measures to popularize your video.  Another great benefit to YouTube marketing is the ability to leverage your reach.  Youtube marketing is a definite plus for all work from home online businesses and people wanting to make money with YouTube.

About the Author

John DeLellis is a Sales and Marketing and home business professional and is supplying free Splash pages autoresponders and internet marketing resources and training. Sign up for a free membership, newsletter and a free copy of the ebook Tubetraffic!

(ArticlesBase SC #777648)

Article Source: http://www.articlesbase.com/ – Youtube Video Marketing Strategies

The 7 Most Powerful YouTube Marketing Tips

By Paul Castillo

Online video marketing is one of the most powerful mediums on the planet and at the top of the heap, is the video giant YouTube with over 107 million unique visits each month. On average, viewers watch around 65 videos per month. Currently, there is about 20 hours of video being uploaded every minute and there is a lot of competition. How do you get your message heard in that setting?

In order to be found and then shared (which is really the success formula) you must optimize your videos so that they are found in searches then you must engage yourself in the community. You have to be someone who is well-known and liked. “Wow that was a great video. I am going to send it to all my friends.” The combination of optimization and engaging is really the success formula.

There is one disadvantage to YouTube in that it doesn’t provide the kind of web analytics that you can get for a website. You can get analytics only if you are a branded channel. At the moment, there is YouTube Insight for free and it does provide helpful information but not the full-bodied type that marketers really want; improvements can be made.

There is one excellent case-in-point for the power of marketing with video on YouTube. The producers of Monty Python put a YouTube channel strictly for protective purposes. They wanted to ensure that people were not downloading their content for free.

The idea was that by creating their own channel with high quality content, people wouldn’t be tempted to download bootleg versions. As an after thought, a direct-to-buy-link was added at the bottom of the video. People who enjoyed the video and wanted to acquire the DVD could just click on the button and get directed to Amazon.com; sales went up by 23,000% on the click to buy link.

YouTube is becoming a direct response instrument for certain products, it works well with websites such as Itunes, Amazon and ecommerce stores. One of the most significant trends in search is YouTube; it is the second most popular search engine on the planet with Google being numbers one. There were 3.6 billion searches conducted in July 2009, as a search engine YouTube is not to be ignored it is too big.

YouTube Video Optimizations Tips

Before applying any optimization techniques make sure that the video content is something that a lot of viewers will want to engage in. A lot of marketers just throw their massage out there and hope that a lot of users will watch; that is not enough. What follows are tips to optimize your video for organic discovery, to get better search rankings and to show up more often in the related videos listings.

1. Your creative must be first-rate so that when people watch they a will respond by giving a rating, leaving comments or by sharing your video.

2. The video title, description and tags should be very clear and concise they must describe your video accurately. Use complete sentences whenever possible. Include the date when the video was created and include interesting details which will allow for better indexing.

3. Use tags that are consistent with each other. Some marketers try to attain a large viewer-ship by using keywords that are very popular and are not related at all to each other or to the video. YouTube has measures in place to discourage spamming behavior.

4. Using the embed-this-video option for placing your videos on blogs, websites, Facebooks and the like make it easy for others to share. It will ultimately effect ranking on YouTube and on Google as well. YouTube takes into account video ratings, number of views, and viewer comments as important pieces of data.

5. Another important aspect of the community is being proactive and engaging. When you participate by commenting on other videos you are able to connect with other content that already has a large following.

6. By using annotations, you are able lead the viewer in the direction you want them to. So it’s possible to create a series of videos with annotations which instruct the viewer to jump over to the next video where your message will carry on.

7. It is important that whatever content you upload is not too long. It should be the kind of content that viewers immediately react to. Typically videos that are 2 to 3 minutes in duration perform better those that are 10 minutes long. YouTube uses signals to determine if viewers are enjoying what they are watching and for how long they are watching.

So you have a message that you want to get out to the masses and now you have the formula for success on YouTube. Create videos with great content, optimize, engage, be proactive and have fun. Can you make money on YouTube? Absolutely!

Your business choices online are vast; just decide what really interests you, and put your full efforts into becoming successful at it.

An extraordinary marketing tool is coming out..see video http://www.youtube.com/watch?v=1E0c0oH8rQI

Article Source: http://EzineArticles.com/?expert=Paul_Castillo

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How and Why You Should Market Your YouTube Videos

By Diarmuid O Conaill

Do you enjoy uploading videos that you made to the YouTube website? If so, you may be pleased with all of the traffic that you get. YouTube is known to get thousands of visitors a day. For you, this means that your YouTube videos may be watched by thousands of people or more! As much traffic as YouTube brings you and your videos, you may be looking for more. If you are, you will want to examine other ways to market your YouTube videos. Just a few of the many marketing approaches that you can take are outlined below.

Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube. For the best chance of success, you are advised to email the direct links for your YouTube videos to those that you know. If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about or what your YouTube screen name is. YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your videos.

Another one of the many ways that you can market your YouTube video is by having any of your videos appear on any websites or blogs that you have. What is nice about YouTube is that you can easily get a few HTML codes. Those codes will enable you or any other internet users to post a YouTube video online. It is not uncommon for bloggers to insert a YouTube video in their blog, by using generated HTML codes. It is advised that you post your own YouTube videos on your own websites, but if you know of anyone else who has a blog, you may want to think about giving them the needed HTML codes to have your YouTube video appear on their blog. In most cases, you will find that even strangers are willing to do so, as long as your YouTube video is connected, in one way or another, to their blog or website.

You can also market your YouTube videos on online message boards. Online message board marketing can be done two different ways. For instance, there are a large number of online message boards that let you discuss of share anything, in general, with other board members. You may want to think about posting links to some of your YouTube videos, especially if you think the other members would enjoy watching them. If you belong to an online message board or forum that allows you to have a signature, you will want to look into doing so. Your signature will always appear at the end of each of your messages; therefore, the more active you are online, the more exposure your YouTube videos are likely to get.

Now that you know a few ways that you can go about marketing your YouTube videos to other internet users, you may be wondering exactly why you should. As it was mentioned above, YouTube, alone, is likely to generate thousands of viewers for your videos. If you are looking for more views, whether just to increase your online popularity or to help you get new clients, if you connect your YouTube videos to your business somehow, you will want to take the time to market your YouTube videos. What is nice is that you have a number of different methods available, including the three mentioned above, and most are free. In fact, marketing your YouTube videos to other internet users isn’t only free, but it is easy to. Many marketing tactics will only take up a few minutes of your time, if even that.

The decision as to whether or not you want further market your YouTube videos is yours to make. If you find yourself unsatisfied or unhappy with your current YouTube viewer ship, you may want to think about doing a little bit of your own marketing.

Diarmuid is a YouTube enthusiast who has turned his hand to helping other YouTube enthusiast’s make money from YouTube. His free site http://YouTube.TipsUncovered.com offers both help and advice on YouTube videos & traffic.

Article Source: http://EzineArticles.com/?expert=Diarmuid_O_Conaill

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Youtube Phenomenon

By: Andrew Jones

If you browse the web, you’ll come across many websites that has one or more video clips embedded in it. News websites such as BBC and CNN fall in this category. But, what about a website that has only video clips and nothing else? This is exactly what the Youtube Phenomenon is all about. To those who have not heard about Youtube, it is a video sharing website where one could upload, share, and watch video clips – Youtube videos – for free. It is owned by Google.

Here is a bit history of what all went behind in the making of Youtube.com. Little had the three former PayPal employees – Chad Hurley, Jawed Karim, and Steve Chen – anticipated about the growth and fame Youtube would achieve in less than one year since its inception, when they first planned such a video sharing website. An out-of-the box idea, Youtube.com was launched as an unknown new website on February 15, 2005 with virtually no promotion. The website with its full features become operational few month later; the first preview of the website was offered in May 2005 and its official debut in November the same year. As it had been with many great path breaking projects in the past, the incubation days of Youtube took place in a modest garage in California, much like its present owner’s – Google – beginnings, who started their journey from a leased space in a Menlo Park garage in 1998.

The beginnings of Youtube was pretty modest and its creators more than once at least went through a cash crunch as the visitors to the website grew and the need for better infrastructure and technology became inevitable. Irony it may be that the first helping hand they got which had pulled them out of the financial crisis was that of the venture capital firm Sequoia, the very same firm that had funded Google in its early years. Sequoia invested $3.5 million initially in Youtube, the stake which they upped to $8 million few months later, realizing the vast potential Youtube.com has in the fast growing world of infotainment in the near future.

Another development that had immensely helped catapulting Youtube into the forefront of online entertainment industry came from rather unexpected quarters, in the form of new software tool – the Flash Player 8 by Macromedia – that enabled people to view Youtube videos directly from their web browsers without having to download it into their PCs and view it with the help of third party software programs such as Windows Media Player or RealOne Player. In fact, it not only eliminated the need to view downloaded files in third party tools, but also provided a far improved video quality than its predecessor, Flash Player 7. Had it not been for the new Flash Player, the Flash Player 8, it is unlikely that Youtube.com would have taken off this fast, in such a short span of time.

As of today, Youtube.com, under the umbrella of Google, is the fastest growing video website in the globe and the 10th most popular amongst all websites in the cyberspace, according to the latest Alexa ratings. Nearly 100 million video clips from Youtube are seen by netizens daily and around 65,000 new Youtube videos are added every day into the database. The number of netizens visiting Youtube every month is thought to be anywhere near 20 million. No wonder, Youtube.com is described not as a website, but as a phenomenon by market experts.

The website www.topyoutubevideos.com provides a one-stop destination where you could find the best and interesting You Tube video clips. Our team daily search amongst the millions of video clips available in Youtube.com and categorizes and lists only the best, latest, and funniest amongst them for the netizens to watch and enjoy. In that respect, topyoutubevideos.com can be viewed upon as a free video website that provides only the selected best from Youtube’s ever expanding database of funny videos. Also, all the amazing videos that are listed under the different categories are updated daily so that the user would get to watch the latest additions to the funny Youtube videos database all the time. You won’t be disappointed or bored at the variety and freshness of entertainment you could find in topyoutubevideos.com !

About the Author

Wirnik – owner of www.TopYouTubeVideos.com : Most amazing YouTube videos on Earth.

(ArticlesBase SC #95129)

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